Hologic Sr. Manager, Diagnostics Marketing in Marlborough, Massachusetts
Sr. Manager, Diagnostics Marketing
Post Date Aug 27, 2018
This Sr. Manager, Marketing position will be an integral member of our marketing team. He/she will be responsible for managing and driving aggressive revenue growth of a product portfolio in our diagnostics division. The successful candidate will be bring proven experience of developing and successfully executing on-market growth strategies, as well as bringing new products to market.
Essential Duties and Responsibilities
Own overall product portfolio performance, including driving growth and achieving revenue targets.
Lead the development of strategic and tactical marketing plans, and coordinate efforts of internal cross-functional teams including scientific affairs, medical affairs, and health economics to deliver on those plans
Develop positioning and messaging for various audiences including healthcare providers, and laboratories.
Partner with internal creative and integrated marketing teams to develop impactful awareness campaigns
Manage and lead a team of one or more Product Managers
Ensure the team is recognized as a valuable resource for field sales providing relevant sales tools, product expertise, and training
Develop and monitor key product performance metrics, and own product line production and financial forecasting
Research new market opportunities and develop business cases, justification, and voice-of-customer input for new products or product modifications.
Manage and drive all go-to-market activities around new product launches
Monitor and communicate market/competitive activity and market trends as well as formulating strategic responses
Oversee product lifecycle management and strategy, drive product level changes to address customer needs
Other duties as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Prior experience in healthcare, medical devices, or clinical diagnostics highly preferred
Understanding of clinical diagnostic marketplace, customers, and key external influencers (including reimbursement/payer dynamics, healthcare policy, KOLs, and medical societies)
Strong project management and problem solving skills.
Able to articulate a plan and manage tasks to achieve stated goals and objectives.
Excellent written/verbal communication and presentation skills.
Strong analytical skills from both a marketing and financial standpoint.
Entrepreneurial attitude and work ethic. Self-starter with a can-do attitude.
Strong team-orientation with demonstrated ability to both lead and follow cross-functional teams.
Bachelor's Degree in Life Sciences or equivalent field; or the equivalent combination of education and experience.
MBA strongly preferred.
10+ years of prior product management and/or marketing management experience in relevant field required.
Prior experience in managing people.
- Willingness and ability to travel (by land and/or air) up to approximately 25% of the time, including some international travel, is needed.
Agency and Third Party Recruiter Notice:
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.