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Siemens Senior Product Marketing Manager in Marlborough, Massachusetts

Company: Siemens SISW

Job Title: Senior Product Marketing Manager

Job Reference #: 283299

Job Location: Marlborough, MA

Siemens Digital Industries Software Inc., Electronics Board Systems Division, is looking for an experienced professional with a blend of product marketing, marketing programs, and marketing communication skills to fill an essential role for our division marketing team. With Siemens recent acquisition of Supplyframe, the leader in Design-to-Source intelligence solutions, the Senior Marketing Manager role will help drive the success of a critical initiative bridging the development value chain from the supply to design and into manufacturing. The successful candidate will lead the development of marketing messaging, collateral, and programs to drive thought leadership, awareness and support GTM success of this highly visible, cross-company initiative. Although this role is an individual contributor, it requires a growth mindset, including team leadership skills, to lead programs and instill cross-team collaboration.

Responsibilities:

  • Lead the creation offoundational marketing and sales assets such as messaging frameworks andsolution assets

  • Develop and maintainstrong feedback loops between Sales, Field Enablement, and Marketing to ensurequality collateral and messaging is delivered

  • Develop outboundprograms including thought leadership programs, market awareness, and,ultimately, demand generation content in support of GTM activities

  • Identify opportunitiesto develop and improve content through quantitative analysis and thedevelopment of frameworks that map content needs to the buyer/seller journey

  • Test messaging and pilotnew content frameworks with internal stakeholders, including Sales, ProductStrategy, and Marketing

  • Seek opportunities forindustry-relevant conferences and speaking opportunities to deliver criticalmessaging

  • Work with corporate anddivisional marketing teams to ensure messaging is current on digital websites

  • Work with marketingcommunications to develop a rolling thunder communication plan for relevanteditorial placements, blogs, and more.

  • Support content creationfor corporate events, including our annual customer conferences and saleskickoff

  • Ensure availability andaccess of marketing collateral and assets within field asset managementplatform (Highspot) to ensure content is up-to-date, on message, and on-brand

Requirements:

  • Bachelor’s degree at anaccredited university or college, preference toward a BSc in ElectricalEngineering

  • 5+ years of experiencein product and technical marketing at an engineering software solutionscompany, preference toward expertise in electronics development, PCB design, orEDA with awareness of the entire product development process, including supplychain, design, and manufacturing

  • Understanding of productdevelopment ecosystems and SaaS/Cloud business models

  • Proven track record ofmarketing success at comparable roles, including program management,communications, and digital marketing

  • Comfortable in a dynamicenvironment and can operate independently to build and implement new programsand initiatives.

  • Strong communication andstorytelling skills, including the ability to present at conferences to variousorganization levels (executives, managers, and other team members)

  • Experience owning andbuilding cross-functional marketing programs.

  • Excellent writing andpresentation skills

  • Strong attention todetail and knack for keeping things well organized.

  • Ability to collaboratewith cross-functional colleagues

Siemens Industry Software Inc. requires employees to be fully vaccinated against COVID-19 unless granted an accommodation due to a disability or sincerely held religious belief or practice.

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At Siemens we are always challenging ourselves to build a better future. We need the most innovative and diverse Digital Minds to develop tomorrow’s reality. Find out more about the Digital world of Siemens here: www.siemens.com/careers/digitalminds

Organization: Digital Industries

Company: Siemens Industry Software Inc.

Experience Level: Experienced Professional

Job Type: Full-time

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) .

California Privacy Notice

California residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) .

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