Oracle Senior Digital Marketing Manager Paid Media in Marlborough, Massachusetts
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Senior Digital Marketing Manager – Cloud Platform
You thrive at analyzing data, thinking creatively, and making sure marketing campaigns reach their target audience using the most effective selection of paid media channels to achieve demand generation or awareness goals. You know that the perfect recipe of media and channels can move prospects and customers to action across the funnel. You’re forever dreaming up ways to optimize media plans to boost outcomes for marketing campaigns.
Sound familiar? Here’s your chance to be a leader on a team that’s transforming digital marketing at one of the world’s flagship tech companies.
Big things are happening here at Oracle. As the Cloud leader, we offer the broadest suite of Cloud solutions - and we’re introducing new services every month for 400,000 customers worldwide. Innovation at this level starts with our employees: we look for creative people with an entrepreneurial spirit … those who see new possibilities and welcome new challenges.
Oracle employees enjoy industry-leading compensation and benefits, a flexible work environment, educational opportunities, and work/life tools to balance professional and personal goals.
If you’re looking to elevate your career - you’ve come to the right place.
This is an exciting opportunity to play a key role on the Oracle Cloud Platform Global Marketing pillar team by managing multi-channel paid media programs within the Global Demand Generation team. Reporting to the Senior Director of Digital Marketing, theSrDigital Marketing Managerwill manage the development and analysis of these programs in support of larger integrated campaigns for Oracle Cloud Platform, targeting key personas and accounts, and offering global guidance and best practices to other regional colleagues.
You will play a vital part in helping us enhance customer and prospect engagement to achieve growth objectives, attract and provide qualified leads, and implement a digital account-based marketing strategy. You will work closely with members of the Global Demand Generation team and a wider marketing ecosystem including Global Advertising, Global Campaigns, Brand/Creative, Field Marketing, Marketing Operations, and Product Marketing colleagues to create an integrated digital marketing strategy, delivering on tactics to drive pipeline/revenue growth.
Our ideal candidate will be a domain expert that is analytical, metrics driven and have a minimum of 5-6 years of experience with a proven track record of significantly enhancing the digital footprint and performance of these digital programs. This candidate will also be prepared to personally execute activities and actions required to make these core digital programs a success.
Consult with Campaign Managers on developing measurable media goals aligned to their overall campaign goals
Manage the execution of effective multi-channel media plans and buys, focusing on user experience and measurable action, working directly with our internal advertising teams
Develop paid media strategies to help solve broader business challenges surrounding pipeline development and progression, lead flow efficiency, or other issues
Educate campaign and field marketing stakeholders on targeting and media capabilities
Meet with internal marketing clients to understand their previous media planning/buying strategies
Work with marketing leaders to maintain and update media plans; includes budgeting/POs management, reporting, and testing/optimization
Develop and execute new and effective campaign recommendations across programmatic display, content syndication, retargeting, paid social, etc.
Manage targeting and data strategies across all platforms, including leveraging first-party and 3rdparty data segments
Monitor paid media performance to evaluate campaign effectiveness, particularly driving MQLs, opportunities and pipeline via digital channels, share reports with internal stakeholders and recommend adjustments
Participate in internal status and reporting calls, including regular presentations of results to global and regional stakeholders
Stay ahead of industry standards and trends, pilot new media programs and innovative opportunities to reach targets and always be testing/optimizing with a close eye on CPI/CPL
Work with corporate advertising and creative teams to resolve gaps or bottlenecks in user experience
5-6 years of digital marketing experience with proven results in B2B marketing and demand generation teams; agency and client-side experience preferred
Experience working with DMPs and managing a 1stparty data-driven media strategy
Experience using standard media planning and data tools including Omniture, BlueKai, and 3rdparty data providers
Experience in planning, executing, and increasing investment in at least 4 of the following areas:
o Content Syndication
o B2B or DR programmatic campaign
o Paid Social
o Paid Search
Experience establishing media metrics/KPIs, performing data analysis to improve results/lower CPI, and building performance models if some data is not available
Strong interpersonal, verbal and written skills; ability to communicate media strategy and plans to executives throughout the business
History of working with media agencies to oversee the planning/buying process
Passion for and experience with using emerging technologies
Strong written and verbal communications skills
Equally analytical and creative
Independent worker with strong project management skills; experience using Wrike or similar project management tool preferred
Multi-tasker who effortlessly juggles multiple deadlines and deliverables
Collaborative personality that thrives in a highly cross functional, cross-cultural environment
Ability to prioritize and meet deadlines in a fast-paced environment
Eye for detail while keeping the big picture and goals in mind
Pride in ownership and delivering results
Skilled at working through process considerations to get the job done
Remote. US or Canada based candidates only. Role is based in North America and requires close coordination with virtual team.
Be part of the innovation!
Title: * Senior Digital Marketing Manager Paid Media*
Location: United States
Requisition ID: 20000WJ4
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