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Hologic Product Manager, Surgical Marketing in Marlborough, Massachusetts

Product Manager, Surgical Marketing

Marlborough, MA, United States

​​​As Product Manager, Upstream Marketing, you will be responsible for Hologic’s GYN Surgical Division future pipeline by helping to create innovative and world-class medical devices which fulfill customers’ needs in our hysteroscopic, laparoscopic and pelvic health segments. Leveraging customer insights, you will identify key unmet needs and create the business cases to support and drive strategic development and execution of our products through innovation, internal or external R&D, or business development opportunities. The position requires a confident leader able be able to create insight-driven strategies, be execution oriented, and work effectively with others. You will be the marketing representatives on the product development teams from concept phase all the way through to commercialization. Strong collaboration across the global regions and with functional departments such as R&D, clinical, regulatory, legal, sales, operations & consumer marketing will be necessary for success in this role.

Essential Duties and Responsibilities

  • Develop global business cases for new market and concept ideas that include strategic fit, market sizing & financial modeling, high level unmet clinical needs definition, competitive landscape, commercial implications, and go or no-go recommendations.

  • Serve as the global marketing core team member for new product development from concept through to commercialization

  • Collaborate with cross-functional team to meet milestones and ensure timely product launches with a high level of quality.

  • Conduct regional and global market research to quantify the size of the addressable market.

  • Collect Voice of Customer (VOC) associated with identifying product needs and features.

  • Collaborate with product development (R&D) to establish unmet needs, translate to design specifications, and assist in validation activities.

  • Understand competitive landscape, integrate business needs into the product and ensure desired claims are in marketing plan.

  • Work with finance and global regions to develop financial forecast models.

  • Develop comprehensive marketing plans including value proposition, messaging, key claims, customer segmentation and targeting, pricing strategy and evidence-based strategy.

  • Closely communicate with regional partners throughout NPD (new product development) process to capture primary market needs and smoothly transition management of products in preparation for launch.

  • Collaborate with the marketing leadership to develop the education strategy, tactics and tools which support product launch and annual marketing plan objectives

  • Partner with international/regional marketing to develop product launch strategy, required marketing materials and global forecasts for new products.

  • Promote a culture of partnership with cross-functional teams while maintaining a shared level of urgency.

  • Assist with business development commercial assessments including input into the forecasts and deal models.

  • Build physician network to obtain VOC for projects and business opportunities.

  • Build strong relationships with downstream product marketing (globally), KOLs, medical advisory board members and relevant societies.

  • Design and execute (internally or with third party) qualitative and/or quantitative market research with customers and other key stakeholders.

  • Act as a change agent within the organization and bring best practices to the cross-functional teams.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Strong leadership skills, able successfully define business objectives, strategies, tactics, and coordinate activities of cross functional teams to achieve set goals

  • Strong strategic development skills, able to analyze complex data and identify key insights, opportunities, and risks

  • Strong organization and management skills, able to drive performance and consistently deliver on commitments

  • Ability to manage several projects simultaneously while working collaboratively with individuals across multiple functional areas of the business

  • Entrepreneurial work ethic, self-starter, able to work independently as well as collaboratively with various internal and external customers

  • Familiar with global medical devices and FDA, CE regulatory submission requirements

  • Ability to develop clinical expertise in GYN surgical field – deep understanding of customer needs and R&D opportunities

  • Exceptional communication and presentation skills (able to make clear, impactful PPT slides)

  • Proven strong interpersonal skills

  • Knowledge of health care compliance guidelines

  • Computer skills to include Power Point, Excel and Outlook

Education

  • Bachelor’s degree in Marketing, Business, Medicine, or related field required. MBA or relevant advanced degree preferred.

Experience

  • Minimum of 3 – 5+years of upstream marketing and new product development experience required; medical device healthcare market experience preferred

  • Demonstrated excellence in Healthcare Professional and customer interfacing role

Additional Details

  • 30% travel required

  • Salary offered: $120,000- 145,000 with a 15% bonus target

  • Benefits offered: Medical, Dental, Flexible Spending Accounts (FSA), Life and AD&D Insurance, Short and Long-Term Disability, 401(k) Plan, Employee Stock Purchase Plan (ESPP), Ameriprise Complimentary Financial Consultation, Wellness, Time Off, Parental Leave and Pay Policy, Family Leave Pay Policy, Health Advocate, Employee Assistance Program, Legal Plan, Adoption Reimbursement, Tuition Reimbursement, Personal Insurance Programs, National Employee Discount Programs.

Agency and Third Party Recruiter Notice:

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic’s employees are subject to third-party COVID-19 vaccination requirements, including from customers and governmental entities. Hologic is an equal opportunity employer and consistent with federal, state, and local requirements, will consider requests for reasonable accommodation based on disability or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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