Hologic Product Manager, Imaging Upgrades and Biopsy Capital in Marlborough, Massachusetts
Product Manager, Imaging Upgrades and Biopsy Capital
Marlborough, MA, United States
The Upstream Marketing role - Product Manager, Imaging Upgrades and Biopsy Capital - will be instrumental in driving global decisions on pre-stage gate concept assessments, organic and inorganic, and will serve as the marketing lead for new product development projects from concept to launch through end-of-life. This role interfaces closely with internal and external stakeholders and is a great opportunity to help shape a growing business in the Breast & Skeletal space.
Upstream product management for the following: 3DQuorum™ Imaging Technology,Clarity HD™and Intelligent 2D™Imaging Technology, C-View™software, I-View™2.0 software, Affirm® Breast Biopsy Guidance System, Affirm® Prone Breast Biopsy System
Collaborate with cross-functional team to meet milestones and ensure timely product launches with a high level of quality
Marketing core member on cross-functional product development teams, core team lead on programs chartered under the marketing managers franchise
Conduct market research to quantify the size of the addressable market and understand reimbursement in each geographical area
Partnership with Med Relations on KOL Development and with Clinical Affairs on expanding product claims/indications
Collect voice of customer research associated with identifying product needs and features
Perform in-field customer visits to better assess market opportunity and prioritization
Collaborate with R&D and Commercial team to establish unmet clinical needs, translate to design specifications with R&D and assist in validation planning and activities
Understand competitive landscape and integrate business needs into project and desired claims into marketing plan
Support in developing comprehensive marketing plans including value proposition, messaging, key claims, customer segmentation and targeting, pricing strategy, and evidence-based strategy
Hold monthly meetings with PMO for cross-functional working sessions on portfolio strategy and roadmap
Develop product launch strategy and partner with downstream marketing on required marketing materials for new product launch
Oversee and contribute to launch execution in partnership with downstream regional marketing
Promote a culture of partnership with cross-functional teams while maintaining a shared level of urgency
Position requires 25% travel (international included).
Strategy, Innovation, and Market Management
Develop comprehensive global business cases for IDI gate 1-3
Develop new market and concept ideas that include strategic fit, market sizing & financial modeling, high level unmet clinical needs definition, competitive landscape, sales readiness and commercial implications, and go, no-go recommendation
Collaboration with Ideation Project team members on SOA profile development, gate 0 charter and IDI gate review material development
Gain alignment with internal and external customers for key decisions
Advise and implement lifecycle management including end-of-life planning and end-of-life roll out strategy
Build relationships with downstream marketing, KOL's, Scientific and Medical Advisory Board members and relevant medical societies
BA/BS required, Master's/MBA preferred
Upstream marketing, new product development experience required
Demonstrated experience in medical device market management and marketing concepts and practices (minimum 5 years’ experience)
Strong analytical and financial modeling skills preferred
Excellent communication and presentation skills
Demonstrated success managing complex projects
Ability to collaborate and work with internal and external stakeholders in a dynamic environment
Demonstrated success working as an integral cross functional team member, ability to develop clinical expertise in medical devices and deep understanding of customer needs within medical device markets.
Agency and Third Party Recruiter Notice:
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic’s employees are subject to third-party COVID-19 vaccination requirements, including from customers and governmental entities. Hologic is an equal opportunity employer and consistent with federal, state, and local requirements, will consider requests for reasonable accommodation based on disability or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
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