Aspen Aerogels, Inc. Marketing Communications Specialist in Marlborough, Massachusetts
Aspen Aerogels is a rapidly growing aerogel technology company founded in 2001 to capitalize on patented advances in aerogel manufacturing. Aspen’s extensive portfolio of proprietary aerogel products are manufactured at scale and sold worldwide in the Electric Vehicle, Energy Infrastructure, Sustainable Building Materials, and Power Generation industries. Aspen is a Tier 1/2 Automotive supplier of PyroThin™ thermal barriers, and our Pyrogel™ and Cryogel™ products are used by virtually all leading petrochemical and refining company across more than 50 countries. We’re on a mission to build a world-class organization as we continue to grow our energy infrastructure business, and expand to meet demand for PyroThin™ thermal barriers in the rapidly growing Electric Vehicle sector over the next decade. We’re looking for great passionate, dynamic talent to join our team.
Aspen Aerogels is looking for a Marketing Communication Specialist. This position plans, develops and implements messaging for promotion of product awareness, business plans and management communications. Partner with management, business units, or sales to leverage message. Develops, enhances or revises marketing collateral for web, print or other media channels. Participates in media placement decisions. May work with outside agencies to build and execute a media strategy. May function as editor for formal business communications. May design and implement measurements to analyze messaging program effectiveness and quantify revenue generated from executed programs.
DUTIES AND RESPONSIBILITIES:
Create High-Value Content
Write content for our website, email campaigns, press releases, blogs, brochures, whitepapers, customer case studies and social media channels
Storyboard video content and lead external vendors on the product and execution
Auditing, evaluating, and distilling complex messaging and brand strategy so it can be translated into persuasive digital advertising copy that’s cohesive across multiple mediums
Measure, analyze, review and report on progress of campaigns for effectiveness and use data to drive continuous improvement
Manage and/or liaison with agencies, media partners, and suppliers for development of materials
Amplify the Brand
Support in planning and executing media initiatives to reach target audiences through appropriate channels (social media, print ads, email, paid search, face-to-face events, etc.)
Manage all trade shows including registrations, booth collateral, and pre- and post- show communications
Build and own an internal communications plan to ensure delivery of engagement strategies, key announcements, internal news, internal presentation development, internal campaigns, and events
Provide input into global communication messaging by ensuring U.S. business successes and updates are shared with peers in a timely and effective manner
Performs other related duties as assigned by management.
Adopt and follow Aspen’s core values of Safety, Quality, Integrity, Teamwork, Customer and Innovation on both a personal and professional level.
Bachelor’s degree in Marketing, Communications, English, Journalism or equivalent experience
3-5 years of experience in Marketing in B2B environments
Experience working with diverse, cross-functional, global teams and outside vendors
Writing samples must be provided by all candidates who are selected to interview for this position
Strong understanding of SEO and the social media landscape
Knowledge of WordPress and HubSpot a plus
Strong understanding of marketing tools, techniques and trends
Passion for writing and copywriting, and for producing high-quality work
Ability to analyze user needs and develop content for a specific audience directed by clearly defined purposes; adjust the level of complexity to match their needs
Experience distilling complex concepts into thoughtful communications
Strong analytical and problem-solving skills; sound judgment and strong collaborative decision-making skills.
Experience with LinkedIn ads a plus
Excellent project management, organizational skills and strong attention to detail
Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
Aspen Aerogels is taking every measure to protect our employees and visitors during the Covid-19 pandemic.
Aspen Aerogels, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster is available here: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
Aspen Aerogels, Inc. is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to email@example.com or call (508) 466-3111 and let us know the nature of your request and your contact information.