Sunovion Director Omnichannel Business Partner in Marlborough, Massachusetts
Sunovion Pharmaceuticals is looking for a Director Omnichannel Business Partner to join our Commercial Omnichannel Customer Marketing team as the primary liaison with the Brand Strategy and Decision Insights functions.
Reporting to the Head of Omnichannel Customer Marketing, this Director level position will lead strategic customer engagement tactical planning and execution to optimize Brand performance.
Works closely with the Brand Strategy team (General Manager and HCP, Patient, and Payer Directors) in translating brand strategic imperatives to omnichannel customer promotions
Understands promotional mix, digital/marketing analytics, and customer insights, and how to apply this data in recommending and evaluating customer marketing (HCP and patient) campaigns
Utilizes strong communication skills to build advocacy for projects and keep stakeholders current and confident
Maintains a deep knowledge of brand messaging, fair balance and ISI to make sound, compliant campaign decisions
Collaborates with the Omnichannel Customer Marketing Lead, Subject Matter Experts (SME's) and agencies to design customer experiences and tactics, including managing projects through the internal review committee process (PMRC)
Adept at gaining alignment across different stakeholder personalities, functions and priorities
Establishes standards that reflect best-in-class customer centric culture and new approaches to omnichannel marketing
Supports junior colleagues on implementation and optimization of campaigns including providing performance insights, plan reviews, innovative approaches and guidance on talk tracks and presentation flow for communications
Works with Decision Insights team to uncover and interpret market data and customer insights
Provides support for core reporting processes (quarterly business reviews, mid-term business planning (MTBP), forecasting, annual strategic planning, etc.)
Helps maintain Brand budget, forecast and accruals
Shares accountability for executional excellence and achieving Brand performance goals
Minimum Education, Experience, Knowledge and Skills Required:
Bachelor's degree/Master's preferred
10 years of Pharmaceutical/device experience or pharmaceutical consulting experience
5+ years of multi-channel or omnichannel marketing experience from industry or agency (product launch a plus) required
Proven ability to lead without authority and create performance-driven matrixed teams
Experience in consulting or internal agency model preferred
Experience with company culture change preferred
Critical thinking and problem solving with a proven track record of developing solutions to complex problems requiring the use of ingenuity and creativity; formulating approaches and strategies which may fall outside of traditional norms
Ability to communicate with all levels of a new organization
Exceptional organizational skills, multi-tasking capabilities and attention to detail
Understanding of pharmaceutical digital media planning
Team-oriented, ability to adapt to new situations, build rapport and interact widely and effectively within the company
Demonstrated ability to execute/operationalize a brand strategy
Marketing experience in Neurology preferred
Budget management and tracking
Confidential Data: All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.
Compliance :Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sunovion are carried out with the "best" industry practices and the highest ethical standards.
Mental/Physical Requirements: Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
Sunovion Pharmaceuticals Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action employer. Sunovion is committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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