Oracle Director, Digital Demand, Oracle Cloud Infrastructure (Remote) in Marlborough, Massachusetts
Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market. Manages a staff of managers.
As a manager in product marketing, you will be responsible for leading the development of company marketing specifications for specific product(s) or product line(s). Manage marketing activities within the context of the overall corporate plan to meet company objectives. Monitor the development of business plans and business results of e-marketing. Manage lifecycles and product positioning in the market place. Identify customer needs, oversee market research, and monitor the market trends/competitive landscape. Implement and monitor advertising campaigns. Act as a technical advisor for specific product(s). Initiate and foster relationships with development, sales, and other groups to develop new products or enhance functionality of existing product(s) or product line(s). Ensure successful product releases based on corporate priorities.
Assists in the development of short, medium, and long term plans to achieve strategic objectives. Regularly interacts across functional areas with senior management or executives to ensure unit objectives are met. Ability to influence thinking or gain acceptance of others in sensitive situations. Practical internet knowledge. Software business management experience. 7 years technical marketing experience. Previous development experience or developer marketing experience desired. Ability to manage multiple projects and priorities. Successful track record in management. BA/BS degree. MBA preferred.
This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
The cloud infrastructure (OCI) market started 15 years ago, yet there is so much left to accomplish! Are you ready to help define its next big evolution? Do you enjoy both creating a broad vision and executing the plan day-to-day? Do you thrive in entrepreneurial environments? Do you want to help build a multi-billion-dollar cloud business and new solutions from the ground up? If your answers to these questions is yes, then we want to talk to you.
Oracle is enabling customers to run their entire business on our cloud. Customers like Zoom, Cisco, and Nissan have chosen Oracle Cloud Infrastructure for our outstanding price-performance and unique capabilities. We are the platform on which all current and future Oracle Cloud products run. For more information, check outOracle.comand theOCI Blog.
This role has a focus on execution: You maintain a strong long-term vision that aligns with the product strategy. At the same time, you are committed to improving the customer journey at every step of the way. This requires a customer-focused professional with excellent interpersonal skills, and a track record of success.
You are a leader, and a team player with experience working and collaborating with cross-functional global teams. A problem solver and idea generator, you have experience working in Digital Marketing, withexperience designing, implementing and leveraging ad purchase tools and advanced analytics platforms. You inspire both executive and operational audiences to adopt and realize the full value of direct digital marketing solutions. You have a passion for identifying and rolling out strategic campaigns to improve business outcomes.
Drive direct consumption of Oracle Cloud Infrastructure (OCI) through paid digital marketing (search, social, email, and video) to cloud developers and cloud operators from current and prospective customers
Author and/or edit copy directed to developers/operators as a peer with technical authority and relevance
Plan, purchase, execute, measure, and refine frequent experiments to optimize copy and other assets for maximum cloud consumption impact
Propose and validate ideas for use of direct digital marketing potentially including: search, display, social, video, podcasts, email, SMS, or other direct digital channels
Track flow of impact from click on advertising; through cloud trial via click-to-deploy reference architecture or infrastructure as code template; ultimately to paid OCI usage
Leverage currently available internal and licensed tools/services and propose additional tools/services as needed
Develop analytical framework for analyzing campaigns for insights and improvements
Hire and lead more junior team members; Integrate with peers across Oracle
Skills and Qualifications
Strong familiarity with cloud computing concepts and ability to author and edit copy appealing to developer and operator audiences
Strong understanding of modern marketing methods including marketing automation tools, demand generation, digital nurture, social media, programmatic display/video and media planning.
Direct digital advertising authoring, purchase, experimentation, measurement, and refinement including but not limited to:
o Search keyword advertising on Google (and Bing, Duck Duck Go, etc.)
o Advertising on developer-focused sites such as StackOverflow
o Video advertising on YouTube or other channels
o Social advertising on Twitter, Facebook, Instagram, or other channels
o Optimizing social content for organic promotion by Oracle field, partners, and industry observers
Digital advertising art direction
Experimentation and measurement platforms
Audience definition and targeting, ideally targeting developers, open source software contributors, and similar
Ability to work with people across a range of experiences and capabilities: accepting their current knowledge and capabilities; and encouraging and supporting their learning and growth in new areas
5-8 years digital marketing experience
2-5 years direct digital marketing to developer and cloud operator audiences
1-3 years people management
Title: Director, Digital Demand, Oracle Cloud Infrastructure (Remote)
Location: United States
Requisition ID: 21000GNA
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