Oracle Digital Marketing Specialist in Marlborough, Massachusetts
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
LOCATION: COLUMBIA, MD PREFERRED
OracleFood and Beverage is looking for a talented digital marketingspecialist/analyst that can develop and measure effective global marketingcampaigns.
Youwill be living in our data to better understand how our customers and prospectsengage with us and how we can improve that engagement.
You llbe targeting the world s largest and best-known food and beverage operators,including quick service restaurants, table service restaurants, coffee shops,bars, stadiums, theme parks, and many more.
A successful candidate will have:
The ability to use marketing tracking tools (Omniture, Eloqua, social media tracking) to identify trends and suggest improvements
Understanding of lead flow/sales funnel analysis
Understanding of customer database growth, segmentation, and utilisation
Understanding of SEO and PPC
Ability to identify new tools and ideas for using digital media to engage with customers/partners/prospects
*Responsibilities include: *
ImplementSEO and PPC strategies and measure and optimize activity
Optimize the digital customer experienceacross all Oracle Food and Beverage digital channels
Measure and analyze Oracle Food and Beveragedigital marketing activity to maximize effectiveness
Monitor lead flow to prioritize and optimizeengagement
Use Oracle marketing systems to engageprospects and customers, and deliver and enhance content
Increase customer opt-ins for digitalcommunications
Work with campaign managers to developcreative, effective digital marketing plans for bringing those campaigns online
Analyze website performance and drive continuousimprovement of our web presence
Build relationships with other Oracle teams toleverage expertise in website and digital marketing
Keep up to date on new digital marketingtechnologies and trends and introduce innovative new ideas to enhance existingand new content
You llneed to have a proven track record in digital marketing and marketinganalytics, with experience of online marketing planning, analysis, andoptimization; SEO; email marketing. You will need experience of working in B2Benvironments, preferably with knowledge of the IT and hospitality sectors, andthe ability to demonstrate out of the box thinking in how to delivercommunications. You will need to demonstrate that you have experience ofworking closely with other teams to achieve your goals. You will need excellentspoken and written English.
Inreturn, we can offer the chance to be part of a global marketing team, workingin a fast-paced and exciting industry sector. You ll have access to Oraclemarketing tools and resources, giving you the inspiration and infrastructureyou need to deliver fantastic work.
Title: Digital Marketing Specialist
Location: United States
Requisition ID: 18000UMQ