Danaher Corporation Brand Strategy Manager in Marlborough, Massachusetts
Help us improve access to life-changing therapies that can transform human health
We are Cytiva, a global provider of technologies and services that advance and accelerate the development and manufacture of therapeutics. Formerly part of GE Healthcare, we have a rich heritage tracing back hundreds of years, and a fresh beginning since 2020.
Our customers undertake life-saving activities. These range from fundamental biological research to developing innovative vaccines, biologic drugs, and novel cell and gene therapies. Our job is to supply the tools and services - the pots, pans, soups and sauces - they need to work better, faster and safer, leading to better patient outcomes.
We need a Brand Strategy Manager to join our Brand team and support the growth of what is both one of the newest and most established brands in our industry. Help us to develop and manage our brand in order to build and differentiate Cytiva from the competition. If you are passionate about brand strategy and brand experience, and truly understand and can demonstrate the power of branding excellence to drive company growth, we want to hear from you.
What you’ll do
Support the further development and implementation of Cytiva’s brand strategy in order to differentiate and globally position Cytiva as a life sciences leader across customer segments
Be an internal champion and agent of change for brand strategy and architecture, across both the Marketing department and the company as a whole
Develop, implement, and manage key elements of Cytiva’s brand such as product naming guidelines, brand architecture, to reduce complexity and provide greater clarity
Ensure strategic approaches to branding are integrated into our NPI (new product introduction) process, working with all relevant business stakeholders
Support brand planning and integration strategies for acquisitions or portfolio changes
Manage the development and implementation of a brand messaging framework that leverages brand strategy to connect content across the enterprise
Monitor brand trends, customer insights and competitors’ activities, and drive excellence in Cytiva’s approach to brand globally
Who you are
Bachelor’s degree in Marketing, Business, Communications or a related field
8+ years of experience, including experience in brand strategy and management, and developing brand messaging and positioning
Experience managing brand architecture, product naming, and brand programs
Strong familiarity with best practices to measure and assess brand equity
Excellent attention to detail and project management skills
Exceptional relationship building skills in a cross-functional, highly matrixed global environment
Who we are
Whatever your role, we bring purpose and challenge into our everyday work. If you are driven to make the world a better place thanks to science and medicine, you’ll feel right at home here. If you’re flexible, curious and relentless, you’ll belong. If you are excited about a global culture, this can be the place to further your career.
Want to know more? Experience life at Cytiva on our Careers website (https://jobs.danaher.com/global/en/cytiva) , Instagram channel (https://www.instagram.com/cytiva/) and LinkedIn page (https://www.linkedin.com/company/cytiva/) !
Cytiva is global life sciences leader with over 7000 associates across 40 countries who are dedicated to our mission to advance and accelerate therapeutics. As a trusted partner to customers that range in scale and scope, Cytiva brings efficiencies to research and manufacturing workflows, ensuring the development, manufacture and delivery of transformative medicines to patients.
Cytiva is part of the Danaher family of companies, a global science and technology innovator committed to helping customers solve complex challenges and improving quality of life around the world.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .
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