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Synchrony AVP, Programmatic Manager in MARLBOROUGH, Massachusetts

Job Description:

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Programmatic Manager to lead efforts in driving successful digital campaigns, supporting business partners across the Synchrony enterprise. This role will be responsible for executing and optimizing efficient paid campaigns within the Real-Time Bidding (RTB) landscape.

Essential Responsibilities:

  • Responsible for programmatic display and video campaign planning, development, execution, optimization and forecasting across the enterprise

  • Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns

  • Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel integration and a holistic advertising strategy

  • Present programmatic capability, case studies and learnings to client teams and internally within Performance Marketing

  • Oversee campaign optimizations, brand safety, reporting and budget management for campaign success

  • Identify opportunity for automation and consolidation, leveraging internal/external tools a building on team efficiencies

  • Manage external partner relationships and always be on the lookout for new programmatic opportunities and testing

  • Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting

  • Provide training and support to Programmatic Analysts to promote growth and success

  • Perform other duties and/or special projects as assigned


  • Bachelor’s Degree or in lieu of degree, high school diploma/GED and 4+ years marketing experience

  • 3+ years of hands-on experience managing programmatic campaigns – actively working within buying tools at and agency or brand

  • Must have executed campaigns within the Google Marketing Platform (CM, DV360, GA360, Google Ads) and 2 or more DSPs, including TheTradeDesk, Verizon, or Amazon

  • 3+ years agency experience; including developing and executing plans in a fast-paced environment and consistently meeting deadlines

  • 1+ years of experience in training and supporting junior team members

  • 2+ years experience negotiating media placements and added value with publishers & partners

Desired Characteristics:

  • Experience working on both B2C and B2B campaigns; working in financial category a plus

  • Experience with Prisma or similar digital advertising management platform

  • Advanced knowledge in display advertising and the media landscape, specifically around real-time bidding, ad networks, DSP platforms, native media, video and associated technologies

  • Solid understanding of the technical build of a programmatic campaign (bidding structure, tagging, trafficking, deal creation, audience management etc.)

  • Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions

  • Subject Matter Expert around programmatic advertising, understands and can advance the company into the future around personalization, DCO, and digital analytics

  • Creative and resourceful; proven ability to problem solve and look for new ideas

  • Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks

  • Advanced skills in Excel and PPT are essential as well as strong business writing skills

  • Comfortable presenting to senior client team stakeholders

  • Strong aptitude for numerical detail and analytical thinking

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 60,000.00 - 130,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 10

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