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Synchrony AVP, Account Management in MARLBOROUGH, Massachusetts

Job Description:

Role Summary/Purpose:

The Account Manager is responsible for managing assigned client portfolios with marketing campaigns across multiple execution channels to ensure campaign delivery success. Processes include COSMOS planning briefs, change controls, capacity demand prioritization and delivery planning. This role will also lead cross functional client marketing and functional experts to develop execution program solutions to achieve strategic client objectives in New Accounts, Sales, and Net Income goals. The candidate may, at times, act as Agile team scrum master; manage strategic client projects and lead process improvements across all channels.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

We’re proud to offer you flexibility, so candidates will be considered who live near any of Synchrony locations ( : Alpharetta, GA, Altamonte Springs, FL, Bentonville, AR, Boise, ID, Canton, OH, Charlotte, NC, Chicago, IL, Costa Mesa, CA, Draper, UT, Kettering, OH, Marlborough ,MA, Merriam, KS, New York, NY, Phoenix, AZ, San Francisco, CA, St. Paul, MN or Stamford, CT

Essential Responsibilities:

  • Lead omnichannel campaign delivery planning, execution, and optimization for assigned client relationships across primary marketing channels including direct mail, email, paid media, and earned media

  • Manage campaign execution calendar for channel acquisition, retention, lifecycle and integration efforts for assigned client portfolios working closely with other Performance Marketing teams

  • Serve as liaison and central point of contact for marketing teams for milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunities

  • Engage, coordinate & lead project management for Omnichannel marketing campaigns ensuring growth strategy deliverables are achieved

  • Collaborate with peers in Account Management, the Demand Gen organization and Performance Marketing to deliver campaigns for our partners and platform teams

  • Establish and lead regular campaign portfolio review operating process with client marketing teams to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices.

  • Partner with SYF platform marketing, Portfolio Director’s and Demand Gen teams to plan & forecast channel capacity inflection points, prioritize campaigns and effect workload demand balancing to support P&L strategic priorities and governance requirements.

  • If needed, drive and coordinate client marketing campaign incident management and corrective actions; partnering with remediation subject matter expects and compliance teams.

  • Build relationships/networks across key functional areas that support marketing execution plans

  • Perform other duties and/or special projects as assigned


  • Bachelor’s Degree OR in lieu of degree high school diploma/GED and 5+ years of professional experience in sales, marketing, operations in a corporate environment

  • A minimum of 4 years of marketing experience to include Project Management and client relationship experience

  • Experience leading and growing a team of professionals

  • Ability to travel 20% of the time or as needed

Desired Characteristics:

  • Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function

  • Proven client relationship management skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment

  • Agile skill sets, team, process, tools and/or methods experience, a plus

  • Demonstrated experience with tactical omnichannel execution across multiple channels

  • Leadership, facilitation, coaching and problem-solving experience

  • Demonstrated proficiency in email / direct mail process and execution delivery

  • Excellent communication skills and ability to influence and partner with all levels of employees; internal and external partners/suppliers.

  • Strong project Management skills

  • Experience in consumer financial services with exposure to credit card or retail environment

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 65,000.00 - 130,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 10

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