Hologic Associate Product Manager in Marlborough, Massachusetts
Associate Product Manager
Post Date Dec 02, 2019
At Hologic, we’re an innovative medical technology company that enables healthier lives everywhere, every day. We are also a company that prospers and grows, which is why we’ve been able to expand our offerings to empower even more people and champion women’s health
What powers our growth across Breast & Skeletal Health, Diagnostics, GYN Surgical and Medical Aesthetics Solutions is also what differentiates us: the exceptional and clinically proven capacity of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by continually challenging ourselves to improve health through better technology, education and market access.
None of this would be possible without the talent and passion of our employees. Together, our expertise and dedication to developing and sharing more robust, science-based certainty drives our global presence and a promising pipeline that responds to the unmet health and wellness needs of women, families and communities.
While we focus on women’s health and well-being, we are committed to having an even broader benefit on the world. Together, we advocate for better health and wellness through solutions that provide ever greater certainty and peace of mind.
The Associate Brand Manager of fluid management and tissue removal is responsible for supporting all brand marketing activities to drive growth of the Fluid Management and Tissue Removal products within the Surgical Division tofulfill our vision of establishing new standards of care. This role is globally focused on enhancing women’s lives and their well-being through differentiated, evidence-based solutions for minimally invasive procedures.The candidate is responsible for leading all aspects of product management for Tissue Removal and Fluid Management franchises. With guidance from the Senior Marketing Manager of Tissue Removal, this candidate will possess the ability and experience to drive and execute these responsibilities with minimal management oversight. Ultimately, as the Associate Brand Manager, the candidate helps develop and drive the product management process and manages the day-to-day business needs.
EssentialDuties and Responsibilities
Execute measurable strategies and tactics to driveconsistent and profitable growth of Tissue Removal Portfolio to includeMyoSure and Fluid Management.
Own the Aquilex, Fluent and MyoSure product managementevery day, ensuring strong sales execution of plans
Daily management of field based inquiries and requests.
Partner with the cross functional team to ensurecohesive and clear strategic and tactical plans.
Assist in the development and implementation ofcreative marketing strategies across core functional areas (sales,physician, clinical, medical education)
Analyze ongoing brand performance, driving alignmentwith full cross functional team. Communicate opportunities and gapsto peers and to management, offering actionable recommendations.
Tactically support the execution of strategicobjectives and to ensure strong professional development
Assess market information needs relevant to developmentor monitoring of strategies and implement market research projects toaddress such issues
Work with the Senior Marketing Manager to communicatekey messages within the organization
Monitor costs vs. budgets and work cross-functionallyto maximize efficiencies
Contribute to the organization and execution of salesmeetings related to Fluent, Aquilex and Myosure including development,planning, budget tracking and implementation of strategy and messaging
As relevant, support marketing efforts around thedevelopment, launch and sale of new products both in the US and inInternational markets, ensuring launch excellence, clear metrics and highaccountability.
As needed, develop educational pieces to train salesforce in key clinical, economic, competitive areas
Manage production of sales and marketing collateral,video, slides and other related materials. Ensure cost and productionefficiencies
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to execute anintegrative marketing plan and knowledge of marketing strategies todefend, build share and product life cycle management.
Healthcare and/or medicaldevice required.
Highly collaborative andconfident communicator, both verbally and in writing
Strong business acumen.
Adaptable and flexible, with apassion for driving organization change
Experience working in a fast-paced environment. Strongbias towards action
Strong interpersonal skills, able to work with staff atall levels
Proven problem-solving capabilities
Demonstrates trustworthiness, respect and integrity
Quick, flexible thinker
Both data driven and intuitive; analytical and creative
Continuously seeks, accepts and provides feedback
Strong working knowledge of MS Office (Word, Excel andPowerPoint)
Bachelor’s degree in Marketing,Business, Medicine or related field required. MBA or relevant advanceddegree preferred. (Would consider candidate with strong sales and peopleleadership background)
Minimum 1-3 yearsof Healthcare Product Management or equivalent work experience.
- Must be able to travel as required by the needsof the role (25-30%)
Agency and Third PartyRecruiter Notice:
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employerinclusive of disability and veterans.
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