Sunovion Associate Director Customer Marketing in Marlborough, Massachusetts
Sunovion Pharmaceuticals is looking for an Associate Director, Customer Marketing to join our join our Commercial Multi-Channel and Customer Marketing team.
Reporting to the Director, Customer Marketing - The Associate Director will focus on one or more of the following areas:
Digital Media strategy and planning
Media performance, analytics, and market insights
Omni-Channel marketing tactics
Patient / HCP Marketing
Media Agency management
Works closely with Brand Strategists and Multi-Channel Marketing Business Partners to develop media channel recommendations based on specific Brand strategy and objectives aligned to media mix analysis.
Help lead the team in executing the media plans including agency management, planning process, and reporting coordination.
Liaises with Customer Marketing partners on pull through of omnichannel campaign execution providing insights on best media practices to drive customer through marketing funnel.
Lead all internal media related communications including budgets and forecast changes, recommendation changes, buy authorizations, tracking reports, buy changes, creative specifications, etc
Responsible for building strong partnerships and managing multiple Agency Partners
Support of junior colleagues on implementation and optimization of campaign including providing performance insights, plan reviews, and consultations
Work with Commercial Analytics and Data Innovation team to uncover and interpret market data and customer insights. Strong ability to interpret tactic ROI when recommending campaign strategies and changes to plan.
Business planning support for core reporting processes (quarterly business reviews, mid-term business planning (MTBP), forecasting and commercial planning etc.).
Understands effective promotional mix and demonstrates operational efficiency when recommending and tracking brand campaigns
Utilizes strong communication skills to build advocacy for projects and maintains a deep knowledge of brand messaging, fair balance and ISI to make sound, compliant campaign decisions
Manages materials, projects and resources through the internal review committee process (PMRC). Works collaboratively with internal and external stakeholders and vendor partners while leading the review of materials through PMRC.
Minimum Education, Experience, Knowledge and Skills Required:
Bachelor Degree and 8+ years of work experience
Pharmaceutical/device experience/pharmaceutical consulting experience
5+ years of marketing experience industry or agency (e.g. HCP or Consumer marketing, product launch a plus) required.
4+ years of experience in HCP and Patient digital media driving omni-channel campaigns through data driven insights (DTC media a plus).
Critical thinking and problem solving with a proven track record of developing solutions to complex problems requiring the use of ingenuity and creativity; formulating approaches and strategies which may fall outside of traditional norms.
Exceptional organizational skills, multi-tasking capabilities and attention to detail
Understanding of pharmaceutical media planning and execution including new product launches, product marketing and sales strongly desired.
Team-oriented, ability to adapt to new situations, build rapport and interact widely and effectively within the company.
Demonstrated ability to execute/operationalize a brand strategy
Marketing experience in any of the following therapeutic areas highly preferred: Neurology Psychiatry, and Respiratory.
Exceptional communication, interpersonal and consulting skills. Ability to communicate with all levels of a new organization.
Budget management and tracking
Confidential Data: All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.
Compliance :Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sunovion are carried out with the "best" industry practices and the highest ethical standards.
Mental/Physical Requirements: Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
Lead the way to a healthier world by putting patients at the center of everything we do
We are focused on developing innovative therapies and transforming the lives of people with serious medical conditions. We are creating innovative psychiatric, neurological and respiratory therapies that help transform people's lives, while at the same time we are playing an increasingly active role in the future of global health.
Sunovion Pharmaceuticals Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action employer. Sunovion is committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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