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Cardinal Health Senior Product Manager, Product and Solutions Marketing in Mansfield, Massachusetts

What Product or Services Marketing contributes to Cardinal Health

Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and:

  • Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business.
  • Accountable for gaining and driving cross functional support from all stakeholders.
  • Identifies and remains current on market trends.
  • Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.
  • Understands methods available to execute primary research (VOC) that are necessary to drive portfolio/ product decisions.
  • Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions that meet customer needs.
  • Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan; this includes identifying the appropriate channels to market.
  • Has the ability to understand market trends and competitive positioning.
  • Demonstrates strong financial acumen and logical decision making in the general business environment.
  • Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.
  • Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales.

Accountabilities

  • Collaborate with team to refine and execute the marketing and promotions strategy for existing product lines and any potential product launches.

  • Develop/revise audience personas, map buying journey(s)

  • Align positioning statement/messaging up to overarching Gen Med Staff Safety messaging platform
  • Define content strategy by audience and create content pieces working with internal and external agencies
  • Working closely with Gen Med digital consultant, determine appropriate digital channels/spend by audience
  • Manage commercialization budget
  • Develop channel specific marketing objectives, strategies, and tactics. In collaboration with Marketing Communications, build and execute the product marketing and promotional plans for the channel as part of an integrated promotional plan.

  • Work with upstream team, downstream market managers, and Channel Partners Group to analyze current state, then develop and implement go forward plan.

  • Manage the channel or regional revenue/profit for product lines or a portfolio of products sold within the channel or region.

  • Execute projects in support of Channel Marketing leadership to drive penetration of Cardinal branded products within relevant market channels.

  • Strong ability to influence and work collaboratively with cross-functional teams including product management, sales, CPG, customer service, strategic pricing, enterprise marketing, finance, quality, regulatory, legal, inventory, regional or channel teams, as well as others.
  • Create product related sales tools and train the field sales force to empower sales representatives to effectively sell the product portfolio in the channel.
  • Support development and facilitate validation of stakeholder analysis, competitive analysis, positioning/value proposition, message platform for products in the channel.
  • Proactively gain insights into competitors, their products, pricing, unmet customer needs, and changing clinical practices through observation of operations and interactions with non-acute distributor partners.

  • Develop the mechanisms and means to communicate insights gathered to all relevant internal stakeholders.

  • Remain current on trends in the market that impact sales, distribution and the profitability of Cardinal branded products.
  • Work closely with global product management team to ensure that we have the appropriate portfolio that aligns with channel growth objectives and strategies.

Qualifications

  • Bachelors degree in related field, or equivalent work experience, preferred.
  • 8+ years experience in related field, preferred.

What is expected of you and others at this level

  • Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects.
  • Participates in the development of policies and procedures to achieve specific goals.
  • Recommends new practices, processes, metrics, or models.
  • Works on or may lead complex projects of large scope.
  • Projects may have significant and long-term impact.
  • Provides solutions which may set precedent.
  • Independently determines method for completion of new projects.
  • Receives guidance on overall project objectives.
  • Acts as a mentor to less experienced colleagues.

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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