Integra LifeSciences Global Senior Product Manager in Mansfield, Massachusetts
Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care. Integra offers innovative solutions in orthopedic extremity surgery, neurosurgery, reconstructive and general surgery, and regenerative wound care.
Integra's orthopedic products include devices and implants for foot and ankle, hand and wrist, shoulder and elbow, tendon and peripheral nerve protection and repair. Integra is a leader in neurosurgery, offering a broad portfolio of implants, devices, instruments and systems used in neurosurgery, neuromonitoring, neurotrauma, and related critical care. Integra’s Tissue Technologies is an in-patient and outpatient Regenerative product portfolio, which includes products for wound care, burns, abdominal reconstruction, and plastic & reconstructive surgery. In the United States, Integra is a leading provider of surgical instruments to hospitals, surgery centers and alternate care sites, including physician and dental offices.
Founded in 1989 Integra is headquartered in Plainsboro, New Jersey and has over 3,300 employees worldwide. Integra's common stock is listed on The NASDAQ Stock Market under the symbol "IART."
Under direct supervision of a Director, Global Marketing – Codman Specialty Surgical, CSS, this role will identify and implement product strategies, marketing plans, promotional programs and related activities relating to Neuro Critical Care product lines to ensure that existing and new products meet Company goals and expectations. This role has responsibilities for the successful commercial execution of responsible products, develops and coordinates all aspects of new product development, product launches, and maintains marketing functions for the growth of current products. This role also provides a key knowledge base for marketing procedures and actively mentors others in Marketing-related areas.
ESSENTIAL DUTIES AND RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Leads development of product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies
Manages new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction
Actively mentors less-experienced group members in Marketing-related areas
Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings.
Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations
Develops product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures and seminars
Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis
Prepares annual budget forecasts for the marketing functions related to the product line(s)
Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition
Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities. Continually pushes for new innovations within existing product line.
Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company
Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product
Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.
Supports the Company’s medical education initiative by assisting in the preparation and running of surgeon training courses which may include didactic and cadaver labs
Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits
Participates in strategic sales and marketing planning activities for assigned products toidentify key targets, surgeons, and hospitals by specific product
The requirements listed below are representative of the knowledge, skill, and/or ability required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree in Marketing or related field
Experience with Neurosurgical or related products in a hospital surgical setting, with experience in neuro trauma preferred.
5+ years of hospital-focused, marketing experience within a medical device or pharmaceutical company is required
Global medical device/pharmaceutical marketing experience required with direct experience in marketing in US and International markets
Medical device or pharmaceutical sales experience preferred
Operating room and Neuro Intensive Care Unit product/technology experience preferred.
Demonstrated conceptual problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach, and manage execution
Demonstrated project management and excellent written and verbal communication skills are necessary
Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
Strong interpersonal skills and coaching skills at the employee and management levels
A demonstrated capacity for strategic thinking, planning, marketing and product development
Average travel requirement is approximately 30%
Performs other duties as required
Vacancy ID 2019-29040
Position Type Regular Full-Time
Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran stat