Integra LifeSciences Associate Director, Instruments & Lighting Marketing in Mansfield, Massachusetts
Changing lives. Building Careers.
Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what’s possible and making headway to help improve outcomes.
The Associate Director, Instruments & Lighting Marketing role will have end-to-end ownership of our Instruments & Lighting Franchise. They are responsible for category performance and will provide strong cross-functional leadership to improve both revenue and profitability. This includes identifying new systems and product improvement opportunities and leading them through execution to commercial launch. Strong collaboration with field sales, R&D and supply chain is required, among other functions.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Business Planning & Execution: Develops and executes impactful strategic business plans, marketing plans, and product launches, including promotional planning, customer targeting, pricing strategy, sales forecasting, inventory allocation, and sales force/surgeon product training. Leads in the orchestration of solutions to drive growth and ensures the achievement of top-line revenue, while also positively impacting gross margins.
Innovation & Portfolio Management: Sets direction in building and executing robust organic & inorganic innovation pipelines and product roadmaps, inclusive of front-end, stage gate deliverables, post-launch support, and life-cycle management; strongly advocates for new projects.
Customer Insights & Analytics: Leads market research activities, utilizing tools and methodologies to understand customer needs, generate deep insights, and support decision making.
Brand Strategy: serves as the subject matter expert for the category and builds robust marketing plans with strong value propositions, targeting, segmentation, positioning, and messaging development.
Strong Collaboration: Delivers results through collaboration with key business partners including field sales, country marketing teams, product development, finance, regulatory, clinical/medical affairs, business development and others; demonstrates strong relationship building with surgeon/KOL partners.
BA/BS college degree required; Advanced Degree and/or MBA strongly preferred.
12+ years of total work experience required; 8+ years-experience in marketing and/or commercial functions within medical device or healthcare-related fields is required.
Excellent conceptual problem-solving skills, with demonstrated ability to bring structure and process to vaguely defined problems is required.
Strong project management, written communications, verbal, and presentation skills are required.
Must be highly collaborative, with a proven ability to lead, operate and influence cross-functionally and to influence without authority.
Demonstrated experience with market research methodologies with healthcare stakeholders, including Voice of Customer interviews and outcomes-driven-innovation is strongly preferred.
Prior people management experience preferred, with proven record of managing and developing employees, directly or indirectly.
Prior global and/or international experience preferred.
Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.
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