Trellis Agency Marketing Manager in Malden, Massachusetts
Trellis (https://trellis.co/) is a full-service eCommerce agency with a single focus: make commerce simple. We help growth-focused brands succeed through design, development, and performance-based marketing services. As an award-winning, remote-first organization with headquarters in Boston, we’ve had the pleasure of helping some leading brands succeed in the world of eCommerce, including Formlabs, TB12 Sports, Made by Nacho, Casabella, and many others.
Our internal marketing team drives some of our most important growth initiatives including our content marketing, inbound marketing, and Trellis-branded properties. Members of this team will work with a variety of people in multiple departments, all of whom share valuable industry knowledge and expertise. This role provides an opportunity to fine-tune one’s marketing skills and find out what it feels like to work in a fast-paced, creative, innovative agency environment.
We’re looking for individuals who thrive in dynamic environments, embrace process and organization, are detail-oriented, and enjoy using data to inform their decision-making.
Below are some of the core responsibilities of our Agency Marketing Managers:
Content Marketing: Assist in distribution and creation of content marketing assets such as blogs, infographics, white papers, third-party publications, podcasts, videos, and interviews. Managing 3rd party content development through vendors and freelancers.
Leadership Content: The executive team is often asked to submit interviews and content to industry publications. This role will serve to manage these relationships as well as writing original content for the CRO for his Forbes and INC Magazine contributions.
Email Marketing: Assist in helping Trellis build out email marketing campaigns with new content as needed. Manage internal design and marketing resources to ensure quality and timely development of materials.
Event Marketing: Support internal marketing and sales team execute against pre-event marketing plans and further build out digital webinar strategy and execution. This function will also help support the CRO in developing event marketing opportunities and activations with major channel partners including Magento, Shopify, BigCommerce, and third-party software providers.
SEO: Google Analytics, Google Search Console, SEM Rush, heat mapping software, paid ad spend analytics, and metrics and defining how these metrics and analytics are of value to Trellis.
Below are some of the relevant experiences that would make someone a good fit for this role:
Understand search engine optimization basics
Understand Google Adwords basics
Ability to understand Google Analytics
Some prior experience working in digital marketing or social media
Exceptionally proficient in writing/English
Basic design skills in Photoshop, Illustrator, and/or InDesign
Interested in events, marketing, and sales/marketing campaigns
Ability to work well with the team and adapt to changing environments
Up-to-date on the latest social media trends and key social media platforms including Twitter, Facebook, LinkedIn, and Instagram
Willingness to learn and utilize inbound marketing software and other marketing tools.
Success as an Agency Marketing Manager at Trellis requires a broad range of marketing skills, but specifically mastery of paid advertising management and marketing analytics. As such, we’re looking for candidates that either alrea dy possesses or could obtain both their Facebook Blueprint and Google Analytics certifications.
Below are some of the tools that our Agency Marketing Managers use regularly:
Facebook Business Manager
Working at Trellis
Trellis is a fast-growing, self-funded eCommerce agency and already one of North East’s leading firms. While our headquarters are just outside of Boston, over 2/3 of our team is distributed across the US and internationally. We’re a remote-first organization with work/life balance at our core that provides a range of benefits to our employees, including:
Medical, Vision, and Dental Insurance
Company-Paid Laptop and Home Office Equipment
15 Days Flexible PTO + Earned Seniority
20 Days Additional PTO for Parental Leave
401K with Employer Matching
Donation Matching Program
Education and Professional Development Bonuses
While we’re over 60 people, we structure our teams into smaller ‘Squads,’ providing an opportunity to build deep connections with colleagues and longer-term relationships with our clients. We aim to provide an inclusive environment that encourages a diverse group of voices to contribute to our company. This is often in the form of employee-led “Lunch & Learns”, employee-driven special interest groups, paired mentorship, and transparent career advancement policies. All of these initiatives are built on our Core Principles:
Be a Source of Honesty : Communicate transparently and act honestly with our clients, teammates, and community.
Engage with Problem Solvers : Recruit and retain high-quality creative and technical employees that love solving problems and are empowered to do fantastic work.
Support Growth : Encourage and support the growth of our clients and teammates, even when we’ve made mistakes.
Demonstrate through Results : Use results as the ultimate way to sell our ideas and capabilities.
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