Green Mountain Coffee Social Media Analyst II in MA, Massachusetts

As the Social Media Analyst, you will be a key member for the Keurig Green Mountain (Keurig) Social Media team. In this role, you will be responsible for defining, developing and implementing analytics and insights to capture, analyze and translate social data into actionable business initiatives. We are seeking a highly motivated, collaborative, results-oriented individual with demonstrated experience creating and delivering social insights and listening analytics for an organization.

Essential Job Functions

  • Identify, create and deliver social reports to key stakeholders to drive their business initiatives

  • Monitor social media conversations related to brand mentions and report on themes, drivers, sentiment, and other KPIs

  • Track performance of owned and paid social media activity to measure program effectiveness and optimize future strategies

  • Work closely with internal stakeholders to provide valuable actionable data-driven insights that leverage social media to inform programming, marketing, product, and sales strategies across the organization

  • Monitor and report against brand competitors and trend setters in the social sphere

  • Define and deliver industry leading analytics and insights

  • Bachelor’s Degree required in Business, Marketing, Research or related field

  • Minimum 3-5 years of social listening and analytics experience

  • Strong analytical skills, including the ability to clearly and effectively articulate insights and recommended actions

  • Ability to manage multiple projects at once while demonstrating strong composure and flexibility under tight deadlines

  • Outstanding verbal and written communications skills

  • Highly collaborative; skilled at working cross-functionally to drive results

  • Self-starter, highly motivated, and ability to work independently

  • Proficiency in Microsoft Office products and core social listening and analytics tools

  • Ability to travel occasionally as required

Keurig is an Equal Opportunity Employer. Offers of employment are contingent upon satisfactory completion of a reference check, background check, drug/alcohol test, and documented proof of work authorization. In addition, some roles require a pre-employment medical examination to determine your ability to perform the essential duties of the job.

Job: *Marketing

Organization: *Global Marketing

Title: Social Media Analyst II

Location: Massachusetts-MA - Burlington

Requisition ID: 1800376