Shire Market Research Insights Lead in Lexington, Massachusetts
Insights Lead for Internal Medicine/Oncology Business Unit
The Associate Director of Insights is expected to lead market research activities in support of one or more of Shire’s products within the Internal Medicine & Oncology Business Unit. This role will have an in-depth understanding of the brand/therapeutic area and will consolidate findings from primary/secondary market research and competitive intelligence into insights and recommendations. As a partner to the brand team, this role will bring strategic thinking and support to the brand team.
The Internal Medicine & Oncology Business Unit offers the unique opportunity to work on rare and specialty products, as well as in-line and pre-launch products.
This position is currently located in Lexington, MA, but will ultimately be based in Cambridge, MA (as early as mid-2018).
Market Research (70%)
Designs and implements U.S. market research projects and activities that result in high quality business insights, specifically:
Leads market research projects to support the brand strategy, including identification of market research needs, vendor selection, design, execution and interpretation of market research studies.
Acts as a strategic partner to the brand team, contributing to brand strategy and translating market research information into strategic recommendations and implications.
Proactively identifies insight needs/gaps and recommends approaches to address these needs.
Works closely with the brand team to generate a market research plan to meet brand needs, and demonstrates the ability to modify and prioritize the plan as needs change.
Collaborates with Global colleagues on in-line and LCM market research projects.
Competitive Intelligence (20%)
Leads U.S. competitive intelligence initiatives, specifically:
Interprets competitive intelligence and other relevant metrics for the Product Team, providing insights and recommendations.
Manages competitive intelligence efforts at key conferences.
Maintains an updated perspective on current and future competition, including identification and evaluation of respective competition.
Collaborates with U.S. Brand Team and Global colleagues to generate competitive landscape summary (e.g. for Situational Analysis).
Business Analytics (10%)
Partners with the Analytics Team to support ongoing business decisions and activities in the development/refinement of commercial strategy for the brand/molecule/therapeutic area.
For brand planning, brings key contributions to Situational Analysis by consolidating critical/ relevant insights from yearly information-generating activities.
Collaborates with analytics team to incorporate both insights and analytics into actionable recommendations to the brand team.
Helps build and pressure-test forecasting assumptions based on market research findings.
Education and Experience Requirements
Bachelor Degree or equivalent in Health Sciences or related discipline / Business Administration.
MBA/Pharm.D is an asset
Recommended 7+ years of experience in the pharmaceutical or biotech industry; 5+ years of experience in market research
Key Skills, Abilities, and Competencies
Driven, highly self-motivated, confident individual with desire and ability to own a high profile part of the business
Ability to influence without authority and challenge the business decisions
Ability to prioritize and manage multiple tasks/assignments to demanding deadlines with minimal supervision
High degree of creativity and innovation in developing new approaches, processes and methodologies
Strong written and verbal communication
Solid presentation skills
Strong interpersonal and collaboration skills as well as teamwork abilities
Comfortable working in a matrix environment
Expect 10-20% travel
Equal Employment Opportunity
Shire is an Equal Opportunity Employer committed to a diverse workforce. Shire will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
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Shire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.