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Hyatt Senior Marketing Manager in LENOX, Massachusetts

Description:

At Miraval Berkshires it is our ongoing purpose to bring imagination, authenticity and meaning to wellness. Each day we work to bring out the best in all we do for our guests and colleagues (you) to take comfort in. Candidates interested in joining us on this journey need to believe in the power of the individual and understand that regardless of the job, every position has meaning and is important to Miraval’s purpose.

The Senior Marketing Manager will be responsible for managing and executing property marketing strategies to achieve Miraval Berkshires business goals including increasing brand awareness, leveraging brand partnerships, driving website traffic, increasing digital engagement, CTRs, and revenue. Primary duties are to manage annual marketing plans, taking ownership of property Commercial Marketing Calendar, generating month end reports, executing content production and content creation initiatives for the property. The Senior Marketing Manager will support project management assignments, administrative responsibilities, and brand awareness communication. This position reports to the Miraval Berkshires General Manager from a stakeholder and administrative perspective and the Miraval Group - AVP of Sales, Marketing & Brand and Director of Digital Marketing from a strategic and directional perspective.

The ideal candidate is an experienced professional with demonstrable creative writing skills, problem-solving skills, ability to support multiple cross-property teams, perform well under deadlines and be detail-oriented. This position should be an expert in content optimization and brand consistency, ensuring that all marketing channels, website, social media platforms are upholding Miraval brand standards.

Ultimately, the Marketing Manager should be able to oversee all marketing content initiatives to ensure high customer engagement, brand consistency and a positive guest experience.

Miraval is a place where high expectations aren't just met-they're exceeded. It's a place of outstanding rewards, where talent opens doors to exciting challenges in the wellness industry. It's a place where career opportunities are as unlimited as your imagination. Discover your place to shine in our warm, respectful, and inclusive culture.

Miraval Berkshires offers:

  • World class resort

  • Awarded Fortune’s 100 best companies to work for

  • Unlimited use of our fitness center, yoga classes, and lectures

  • Competitive pay

  • $1,000 reimbursement for tuition (after 3 months)

  • Employee discounts on all spa services and programming

  • Discounted and complimentary rates at Hyatt Hotels

  • Positions with flexible schedules

We thank you for your interest. Be well.

Qualifications:

ESSENTIAL JOB FUNCTIONS:

  • Manage the execution of marketing strategies and initiatives to support business goals for Miraval property

  • Track and report on monthly marketing initiative and ROI reporting in RevMax presentations and Commercial Calendar

  • Execute property printed monthly guide, along with all other printed and electronic promotional materials (digital boards, upcoming events, promotional and educational templates) for the property and property teams

  • Manage the property’s marketing and communications plan including marketing, advertising (print, social, digital, website), public relations, guest loyalty, special event planning and promotions

  • Work with the brand marketing team as well as vendors, partners, property teams to coordinate marketing activities. Flawlessly execute on programs, spa & culinary and initiatives for the property

  • Organize and able to effectively handle multiple projects at the same time.

  • Work with programming, spa, and culinary teams and creative source to oversee development of property guide, digital marketing boards, and other on-site communication items

  • Work in a fast-paced environment and deliver projects on deadline including initiatives including but not limited to direct mail, loyalty programs, monthly guide, guest events, CRM campaigns

  • Monitor Hyatt and individual property website accuracy and ensure content updates are executed efficiently as required

  • Assist with the development of property specific content.

  • Assist with coordination and execution of on-site photo and video shoots.

  • Manage all marketing and public relations site visits. Coordinate all itineraries and ensure flawless executed stays

  • Maintaining, Printing, Ordering, and overall Collateral inventory

  • Development, tracking and processing for marketing guests VIP / press with site alerts, itinerary planning, press kits, amenities, and deliverable tracking

  • Management of marketing media deadlines and project timelines

  • Marketing/community relations events coordination

  • Assist with processing and organizing marketing invoices and working with DOF on month end reconciliation & budget forecasts

  • Assist with communication and adherence of brand vision and brand SOPs on property and with all departments

  • Maintain asset manager with approved photo, video, and creative assets

  • Maintain key understanding of property department’s key initiatives and goals and provide marketing support to Culinary, Spa, Sales, Retail, Programs, Leisure Sales

QUALIFICATIONS:

  • 4 years copywriting and social media content management

  • 4 years professional copywriting and/or journalism experience

  • 4 years marketing experience particularly familiar with social media channels and social media marketing

  • Bachelor of Arts or Science or associated degree

  • Ability to create cutting-edge social media and digital marketing content

  • Writing, blogging, proofreading ability

  • Superior knowledge of top-performing social media platforms

  • Experience managing website content and WordPress platforms

  • Strong understanding of social media analytics tools and the ability to optimize strategies based on findings

  • Experience in hospitality or wellness/spa marketing

  • Ability to work independently and flexibly with significant attention to detail and accuracy

  • Ability to collaborate with marketing and property teams to create promotional concepts

  • Capacity to prioritize and work on multiple projects at once while meeting deadlines

  • Strong communication skills, both written and oral

  • Organizational and planning skills

  • A good listener

  • Must be a team player

  • Proactive

  • Capacity to drive industry best practices

  • Ability to work on-site in Lenox, Massachusetts

Primary Location: US-MA-Lenox

Organization: Miraval Berkshires Resort and Spa

Pay Basis: Yearly

Job Level: Full-time

Job: Administration

Req ID: LEN000442

Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

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