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Cape Air/Hyannis Air Service Director of Marketing in Hyannis, Massachusetts

The Director of Marketing is responsible for the management, direction, & execution of overall marketing strategy, from setting priorities & managing projects to creating & working within the marketing budget. Directs & mentors Cape Air\'s regional marketing managers & graphic design team. PRIMARY RESPONSIBILITIES: Provide strategic leadership for a team of marketing professionals Create & manage annual marketing budget while tying it to corporate priorities Lead, develop, & execute all marketing strategies & communications, including but not limited to advertising campaigns, branded content, social media, sponsorships, regional marketing, & consumer promotions Ensure that ad copy is grammatically correct, logical, on message, & that images support the message Manage a customer recognition database using a data feed from the reservations system, with the ability to send customized, targeted emails to customers Oversee Cape Air\'s external websites, including the posting of real-time service-related updates, such as weather cancellations Manage social media strategies Communicate the marketing department\'s activities to internal stakeholders Lead Cape Air\'s public relations efforts, including developing & managing earned media strategies Develop data to show marketing effectiveness, such as return on investment Participate in Cape Air\'s emergency response plans Other duties as assigned QUALIFICATIONS: Minimum five years of marketing experience Excellent leadership & organization skills Excellent written & verbal communication skills Self-starter work ethic, able to work alone or with other professionals at all levels in the organization Proficient in Microsoft Suite products Experience with digital marketing forms such as social media marketing & content marketing