Dell Vertical Marketing Manager-Edge Solutions in Hopkinton, Massachusetts
Vertical Marketing Manager - Edge Solutions - US based
Dell Technologies has had a 35-year history and track record to deliver ground-breaking product, solutions and services to help customers on their modernization and digital transformation journey! As we define our mission for the next 35 years – the opportunities to capture business at the Edge are massive. We will do this through our already strong portfolio of infrastructure solutions, uniquely differentiated approach, and focus on innovation. We are making huge bets and fast progress to bring solutions to our customers – wherever they may be! If want to join the ‘ground-floor’ of a massive transformational effort and feel excited by the opportunity to use technology to define new computing paradigms and business opportunities – this role may be just the right opportunity for you!
What you’ll achieve
You’ll be responsible for Edge solutions marketing activities and sales enablement that are tailored for specific verticals, such as Manufacturing and retail. You’ll analyze industry trends and information from external and internal research, analysts, our product, sales & competitive intelligence teams, and more and use your insights to develop a vertical messaging and integrated marketing plan. You’ll create a tailored message, and work with our extended team to create sales enablement and customer facing marketing content, including pitch decks, sales training, customer facing brochures, videos, infographics, and more. Finally, you will put this marketing plan, message and content into action by building an activation plan that includes things like events, digital, social media, demand and lead generation, and campaigns to help Dell salespeople be successful and for Dell Technologies to communicate our value proposition for Edge Solutions to expand our market share in a specific vertical.
You’ll be responsive to changing and/or competitive markets, identifies and communicate customer value proposition, and maintains relationships with sales, product team, and collaborate internally with variety of stakeholders.
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
Lead vertical market research projects, analyze trends and create recommendations based on data
Understand the Edge solutions business and technologies
Develop vertical strategy and marketing plan, including activation, communication, and more
Leads creation of Edge Solutions vertical messaging, marketing, and sales enablement content & deliverables
Analyze research and insights to develop and position our solutions for particular verticals, including messaging, and marketing materials
Position requires ability to interface with all levels of organization including the executive management team as well as external customers, executive management, press and industry analysts
10+ years of relevant marketing experience or equivalent combination of education and work experience
Strong ability to influence others; problem solving skills
Significant vertical marketing experience for products and solutions
Experience creating integrated marketing plans, marketing content, and sales enablement collateral
Experience working with creative agencies
Proficient in crafting messaging and storytelling, rooted in research and customer insights
Understanding of complex technology solutions and the value they provide to customer
Ability to synthesize your thoughts into succinct plans and content deliverables
Market research or consulting experience preferred
Masterful content creator, and storyteller, advanced .ppt and messaging experience
Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here (https://jobs.dell.com/diversity-and-inclusion) .
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Employment Opportunity Policy here (https://jobs.dell.com/equal-employment-opportunity-policy) .
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