Dell Senior Advisor, Product Marketing in Hopkinton, Massachusetts
Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Senior Advisor, Product Marketing on our Data Protection Appliances team in Hopkinton, MA
As a global business with game-changing products, there’s always scope for Dell to grow sales and expand market share. So a highly skilled Product Marketing team is essential. Our team has real vision. They develop and implement strategic approaches to solutions and technology marketing that put our products and services at the forefront of our customers’ minds. Always ready to adjust strategies in response to market change and competition, the team works closely with sales, product partners and vendors. Crucially, their remit goes beyond the customer value proposition to making sure product development is informed by customer insights.
Drive product marketing efforts including marketing strategy, core messaging, positioning, launches, content creation, enablement, communications and demand generation for the product offering and portfolio integrations
Define real-world market segmentation models, and develop optimized messaging for specific markets and audiences
Develop creative and diverse customer facing marketing collateral including infographics, blogs, videos, white papers, website content, case studies, training materials, and product presentations for both business and technical audiences
Develop creative strategies and assets for global demand generation, awareness and thought leadership campaigns
Develop high-value sales tools and drive sales and partner enablement.
Support cross functional teams with both subject matter expertise and marketing acumen
Drive social media/blog strategy to promote thought leadership and brand. Engage key market influencers through social media and other channels
Minimum 5-8 years of marketing experience in Data Protection / IT infrastructure / Enterprise software
BS in Computer Science or related degree is highly desired. MBA degree preferred
Strong technical aptitude, fast learner, excellent communication skills (written, presentation, speaking, listening) and ability to passionately articulate products, technologies, and value propositions
High degree of comfort with all forms of social media, and an understanding of how it can be leveraged in a B2B technology market
Strong cross-functional skills, ability to think and work strategically, but also execute as an individual contributor
We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.
If you’re excited by the prospect of marketing ground-breaking innovations to a global audience, this is your opportunity to develop with Dell.
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