Thermo Fisher Scientific Senior Manager Downstream Marketing Materials & Minerals in Franklin, Massachusetts
When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.
Location/Division Specific Information
The Downstream Senior Marketing Manager is part of the Chemical Analysis Division (CAD) which accelerates innovation and improves productivity through process, portable and environmental solutions that take technology from the lab to the line and the field for life sciences manufacturing, industrial and safety applications.
How will you make an impact?
The role will drive the strategy and execution of all our downstream marketing activities, including campaign and program prioritization, commercial insights and digital commerce. The Senior Marketing will support the marketing leadership for our Materials & Minerals business units and sales leadership in establishing their annual marketing plans and lead the overall efforts to execute the demand generation and lead conversion efforts.
The ideal candidate possesses an outstanding blend of business ownership, marketing expertise, leadership, agility, and communication clarity and will inspire with data & metrics, and talent acceleration. This individual also excels in operations that enable predictability, scalability and efficiency. This hands-on role requires the ability to operate and excel at the strategic as well as tactical levels.
What will you do?
Develop, own, and execute the downstream marketing plan for the business unit/segment to ensure all activities/deliverable ladder up to the plan and enable the business to meet its bookings and revenue projections.
Partner with Upstream/Business Unit Marketing leadership to establish clear portfolio priorities and create alignment on strategies and tactics to reach growth objectives.
Establish and evaluate key performance metrics and maintain monthly and quarterly metrics reports on marketing activities, efficiency and business impact including demand generation, website and email marketing analytics.
Develop relationships with key customers to deepen understanding of their workflows, current and prospective business needs. Gain and utilize relationships with key opinion leaders in order to influence and enable tangible sales.
Coordinate and develop the team of 2 Downstream Marketing Managers and Specialists in day to day operations, establish clear talent development plans.
How will you get here?
Masters Degree in Marketing, Business (MBA) or related field; will consider equivalent experience.
5+ years of experience in either downstream or regional marketing, marketing communications, marketing analytics, digital marketing, or similar role.
Demonstrated experience leading marketing teams and developing talent.
Domestic and International travel 25%or less of the time.
Knowledge, Skills, Abilities
Strong project management, consulting and problem-solving skills.
Expertise working with and analyzing data from SFDC (CRM), Eloqua (Marketing Automation), Adobe Analytics (website analytics), and Tableau (data visualization), or similar platforms.
Skilled in customer segmentation, data mining, marketing automation, CRM/sales force automation processes and tools.
Experienced developing scalable, digital marketing campaigns and lead generation initiatives.
Ability to understand business strategies and prioritize activities appropriately.
Ability to align growth ambitions, with marketing tactics, budgets, and external vendors.
Inventive in solving problems.
Standout colleague with excellent written / verbal communication and team skills.
Strong organizational doer with keen attention to detail.
Proactive, engaged, and accountable.
Ability to balance multiple priorities and be results oriented to achieve tasks in a matrix environment.
At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission-enabling our customers to make the world healthier, cleaner and safer.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.
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