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International Data Group Sr. Marketing Specialist in Framingham, Massachusetts

IDG Events has an exciting opportunity for a seasoned audience development marketing professional.

This role involves owning and executing attendee recruitment campaigns in support of our portfolio of virtual events. We are looking for a marketer with 5+years of high-tech marketing experience with strong experience in digital marketing.

  • Create and maintain marketing plans for events in our portfolio, currently virtual roundtables and virtual conferences.

  • Own and execute on audience development activities for a high volume of events simultaneously. Employ a marketing mix of outbound email recruit and social media to reach target attendee goals.

  • Meet or exceed attendee registration and attendance goals.

  • Coordinate with other team members on best practices, templates, and workflow to ensure predictable results.

  • Using internal tools such as Cvent, DOMO and Salesforce, track and report all marketing activities for thorough post-campaign analysis.

  • Excellent interpersonal and communication skills

  • Superior organizational skills, ability to work independently, strong attention to detail

  • Ability to multi-task in a fast-paced environment

  • Strong HTML and Excel skills a plus.

  • Bachelor’s degree in business, marketing or data analytics preferred but not required.

  • Knowledge of Cvent, DOMO and Salesforce a plus.

  • 5+ years in an event marketing or audience development role

Please upload a formatted version of your resume and cover letter during the application process.

ID: 2020-1732

Career Level: Experienced (Non-Manager)

External Company Name: International Data Group, Inc.

External Company URL: http://www.idg.com

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