International Data Group Sr. Marketing Specialist in Framingham, Massachusetts
IDG Events has an exciting opportunity for a seasoned audience development marketing professional.
This role involves owning and executing attendee recruitment campaigns in support of our portfolio of virtual events. We are looking for a marketer with 5+years of high-tech marketing experience with strong experience in digital marketing.
Create and maintain marketing plans for events in our portfolio, currently virtual roundtables and virtual conferences.
Own and execute on audience development activities for a high volume of events simultaneously. Employ a marketing mix of outbound email recruit and social media to reach target attendee goals.
Meet or exceed attendee registration and attendance goals.
Coordinate with other team members on best practices, templates, and workflow to ensure predictable results.
Using internal tools such as Cvent, DOMO and Salesforce, track and report all marketing activities for thorough post-campaign analysis.
Excellent interpersonal and communication skills
Superior organizational skills, ability to work independently, strong attention to detail
Ability to multi-task in a fast-paced environment
Strong HTML and Excel skills a plus.
Bachelor’s degree in business, marketing or data analytics preferred but not required.
Knowledge of Cvent, DOMO and Salesforce a plus.
5+ years in an event marketing or audience development role
Please upload a formatted version of your resume and cover letter during the application process.
Career Level: Experienced (Non-Manager)
External Company Name: International Data Group, Inc.
External Company URL: http://www.idg.com