Staples Sr. Manager, Social Media - Public Relations in Framingham, Massachusetts
The Sr. Manager of PR and Social Media will be responsible for leading a newly integrated function that drives brand awareness for Staples while supporting the company’s B2B sales efforts and seasonal initiatives for its Retail business and protecting the organization’s image through reputation management. They must possess deep knowledge of key audiences and issues in order to guide influencer prioritization and engagement. They will ensure that the company’s vision is articulated on all external facing media channels, both traditional and non-traditional, and bring innovative ideas and fresh perspective to campaign planning. They will lead and develop a team of communications professionals
Impact on Business
Manageday-to-day management of an organization’s PR and Social functions
Help tocreate one voice for all social and PR content for Staples- help to unify voiceof organization throughdevelopment of relevant media campaigns that will assist in lead generation forStaples Business Advantage, Staples.com and Staples’ stores
Managethe selection and implementation of specific social media technologies
Overseethe selection of social media and PR agencies, and manage these criticalrelationships at a leadership level
Participatein development of crisis response plan and manage media during crisis
Develop acommunications strategy detailing key messages to use with external audiences
Innovation and Change
Reviewexisting social media and PR functions, add suggest/implement new capabilitiesto elevate program
Consultwith outside agencies and resources to keep program on cutting edge
Constantlyeducate yourself on latest changes to media landscape and resultingimplications on the Staples PR-Social program
Partnership with senior leadership/all functions and BUs to ensure clearmessaging
Consultwith SMEs across business to ensure external facing content is developedaccurately and appropriately, well-representing the Staples brand
Externalpartnership with vendors
Varietyof social media outlets to maintain/monitor content, etc.
Coordinatewith PR and social agencies
Workclosely with internal communications team to ensure consistent messaging bothinternally and externally
Train and develop junior members of team
Conductperformance reviews/coaching, etc
KPIs– Key PerformanceIndicators (i.e. how is success defined in this role?)
Year-over-year media impressions for seasonal PR campaigns
Positivesentiment media coverage
Sales ofrelated business units
Setrealistic parameters to measure engagement with social media channels
Partner with business units to develop additional, non-traditional KPI’s, likeleads generated, views of content driven etc.
Education/ExperienceEquivalent (minimum requirements)
- Bachelorsin English, Communications or Journalism or other related field
8-10+ Yearsof experience in Social, PR or Marketing related leadership roles, preferably in-house
Strategicand creative thinking
Experiencecreating and managing integrated campaigns including PR, social media andcontent
Experienceimplementing social media and PR campaigns in support of product launches,seasonal messages, and driving brand transformation
Crisiscommunications (both social and traditional) experience
Backgroundin B2B PR, including working with a field sales force, enabling them forsuccess
Abilityto design and continuously evolve a social media and PR strategy that growsStaples brand reputation, engagement, reach, audience and, as a result,conversion.
Proventrack record of educating and influencing business leaders on PR/social mediavalue, strategy and programs
Abilityto conceptualize social media and content that delivers B2B focusedhigh-performing programs to drive business objectives
Experienceplanning, implementing and analyzing paid social media activities
Experiencewith community building and engagement, social customer care
Experiencewith Social listening strategies and tools
Proventrack record working with influencers
Demonstratedability to collaborate vertically and horizontally throughout the organization
Abilityto handle and prioritize multiple projects/tasks in a fast-paced environment.
Experienceleading and developing a team of communication professionals
Eventorchestration and management
Strongwritten and verbal communications skills
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.