Staples Sr. Manager E-mail Strategy and Innovation in Framingham, Massachusetts
Staples is focused on our customer and our community. As the Sr. Manager E-mail Strategy and Innovation for Staples, you will lead the step-change improvement of the US Retail email program, driving growth in email influenced sales, margin and engagement. The Sr. Manager will be responsible for growing file size and health, expanding the trigger program, increasing personalization efforts, and leveraging emerging technologies innovate and evolve.
Sr. Manager E-mail Strategy and Innovation is a key strategic pillar of growth for Staples Retail, and this role is critical to accelerating change and super-charging our high-potential business. Our people are the heart of our success and we believe in collaboration, curiosity and continuous learning in all that we think, create and do. We are investing in our people and our stores, empowering our people to learn, grow and deliver. Come be a part of a team that's leading the way in a new era of working and living.
Innovation & Change:
Drive email program innovations to improve overall email performance (e.g., shift away from bulk promotional sends toward real-time, data-driven, segment-driven messages)
Grow emailable file
Build strategy and oversee execution of the Staples Connect program including oversight of automated customer journeys
Identify other email innovations, prioritize, test, and rollout
Manage Retail relationship with ESP and manage associated budget
Oversee, test, and improve the email lifecycle process (e.g., confirmed opt-in program, email onboarding program, re-engagement program)
Partner with the bulk email team to pilot personalized email programs; integrate and rollout successful programs into the weekly program
Partner with the email operations team to personalize the majority of emails
Get great perks because, you matter.
Generous amount of paid time off and bonus plan
401(k) plan with a company match, medical, dental, vision, life and disability insurance, and many more benefits
On-site, discounted childcare, fitness center and dry cleaners in Framingham, MA corporate office
Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)
Essential skills and experience:
Bachelor’s degree or higher
8-10 years’ experience with email as a marketing channel, self-serve experience a must
Proficiency in technical aspects & tools of email, ecommerce, and database operations
Preferred skills and experience:
Strong analytic skills. Able to develop test strategies, articulate key success metrics, and analyze results
Able to think analytically at both the short-term campaign and longer-term customer levels
Ability to partner with various business units to foster collaboration and drive progress forward
Proactive and self-motivated work style with proven ability to manage multiple projects and get things done
Click to learn more about the employee benefits, programs and perks offered at Staples.
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
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