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Staples Sr. Manager, Brand Activation in Framingham, Massachusetts


Staples is focused on our customer and our community. The Sr. Manager, Brand Activation for Staples, is a new role that will play a key role in changing customer perceptions and driving change. You will partner across teams to incubate growth categories and solutions, bringing them to life for our customers in-store, online and through marketing. This role requires a customer-centric marketing professional who thrives on transformation, enjoys charting a new path and leads through innovation. 

Marketing is a key strategic pillar of growth for Staples Retail, and this role is critical to accelerating change and super-charging this high-potential business. Our people are the heart of our success and we believe in collaboration, curiosity and continuous learning in all that we think, create and do. We are investing in our people and our stores, empowering our people to learn, grow and deliver. Come be a part of a team that's leading the way in a new era of working and living.

Innovation & Strategy:

  • Partner with Strategy and Insights teams to understand customer needs; ideate and incubate new products/solutions that support innovation in working and learning

  • Lead development of innovative breakthrough marketing plans that communicate relevant, customer-centric solutions to target customers both in-store and on Partner with our Go-To-Market activation team to ensure alignment with overarching Retail commercial plan.

  • Drive multi-channel creative development with creative agency

  • Evaluate success and make recommendations for continuous improvement

Get great perks.

  • Generous amount of paid time off and bonus plan

  • 401(k) plan with a company match, medical, dental, vision, life and disability insurance, and many more benefits

  • On-site, discounted childcare, fitness center and dry cleaners in Framingham, MA corporate office

  • Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)


Essential skills and experience:

  • BA/BS, Masters preferred

  • 8+ years relevant experience

  • Experience in Brand Marketing, Category Marketing, Retail Marketing; Experience launching new products in Retail environment a plus

  • Demonstrated success developing cutting-edge marketing plans that embrace traditional and emerging tactics

Preferred skills and experience:

  • Ability to be strategic, and also ability to manage/execute tactical plans

  • Passion for innovation and transformation

  • Expertise in working across functions and levels, strong communicator (written, oral)


Click to learn more about the employee benefits, programs and perks offered at Staples. (

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.