Massachusetts Creative Jobs

Staples is business to business. You’re what binds us together.

The Staples OWN Brands team is powering the greatest assortment transformation in our company’s history and we need your energy and enthusiasm to change the way the world works.

What you’ll be doing:

As the Senior Manager, Brand Management for OWN Brands, you are at the intersection of marketing and new product development and are responsible for connecting the customer and product experience. You will work with business teams to research our customers, shape opportunities, and deliver a product brand experience they cannot get anywhere else. You will manage internal and external design resources to deliver new packaging and product experiences.

As the leader of brand governance, you will:

• Support the brand architecture and maintain brand standards for assigned brands.

• Support the creative briefing process for all design projects (including new brands developed during the architecture project), ensuring that design deliverables meet requirements and objectives of each creative brief.

• Kickoff all creative requests related to product packaging and marketing, attending reviews to ensure creative remains on brand.

• Ensure creative work [product, package, marketing] reflects the design principle and effectively aligns with the brand personality.

As the owner of the innovation process, you will:

• Deliver a continuous flow of new products backed by customer insights that drive customer loyalty and EBITDA.

• Partner with business leaders to drive innovation programs by gaining an understanding of their business and aligning on opportunities.

Leading OWN Brands customer insights, you will:

• Uncover and share out consumer insights to drive actionable conclusions and recommendations relative to product planning, positioning, story development, claims, communication.

• Coordinate with design to identify trends that will influence brand evolution.

• Manage the customer insights investment including budget and on-going pipeline of research projects.

What you bring to the table:

• Developing new insights; questioning conventional approaches; encouraging new ideas; designing and implementing new solutions.

• Applying knowledge of business and the marketplace to advance the organization’s goals

• Building partnerships and working collaboratively with others to meet shared objectives

• Seeing ahead to future possibilities and translating them into breakthrough strategies. Implementing plans consistent with the long-term interests of the organization in a changing environment

• Using own understanding of competitors' offerings, market drivers and innovation trends to create and/or seize business opportunities

Qualifications :

What’s needed- Basic Qualifications

• Minimum 8 years creating products and brands

• Minimum 2 years managing a product brand

What’s needed- Preferred Qualifications

• Masters Degree in business, marketing, or other relevant degree

• Fluency with MS Word, Excel and PowerPoint

• Seasoned brand manager with experience developing and managing multiple multimillion-dollar brands

We Offer:

• Relocation assistance is available for those who are relocating at the request and approval of the Company.

• Inclusive culture with associate-led Business Resource Groups and resources such as the Social Justice Resource Center

• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays), Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Interested in joining the team? Check out our perks and benefits !

Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.