Danaher Corporation Senior Manager, Strategic Marketing, Life Science Research – Metabolomics & Lipidomics in Framingham, Massachusetts
For over 50 years, SCIEX has been developing groundbreaking technologies and solutions in mass spectrometry and capillary electrophoresis. Our products enable our customers to quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster and keep food healthier and safer. At SCIEX, you’ll find a rewarding role that amplifies your impact on the world and helps you realize life’s potential.
SCIEX is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.
Essential Duties, Critical Success Factors, Responsibilities, Authorities, and Required Interactions:
Do you want to own the business strategy for metabolomics and lipidomics within life science research market and be accountable for the continual re-evaluation of market trends, external drivers, and competitive landscape? Join our team! This position leads the go-to market strategy to ensure revenue sustainment and continued growth by establishing a right to play in new adjacencies to drive expansion. He / She ensures that SCIEX creates a differentiated position for key products and workflows based on a deep understanding of market segmentation, customer challenges, needs, and buying criteria. The Senior Global Strategic Marketing Manager will develop the strategic global marketing plan, aligned with the commercial organization, to drive growth, fuel demand generation, and improve win rate. Owns the articulation of critical market problems and the value assessment of any opportunities such problems create. Contributes to the ideation process, P2P, IRL, Roadmap and Incubation as required.
Define market strategy (1-3 year): Build the growth bridge, market segmentation, mekkos for market/target markets. Monitor business results to track key revenue metrics within the market
Evaluate the market by continually re-evaluating market trends, key persona needs, customer problems, competitive intelligence and the competitive landscape
Develop global marketing strategy (1-3 year): Drive growth bridge performance through strategic marketing initiatives, fuel demand generation and build preference. Align with business and regional commercial teams to achieve growth targets.
Ensure continued market adoption and sustained revenue stream for SCIEX technology in metabolomics within Life science research
Drive creation of value propositions and competitive differentiated positioning for key SCIEX products/workflows
Own new products/solutions outbound launches and contribute to LEx Product Launch Plan
Implement standard work and communications to maintain global and commercial team alignment
Develop integrated campaigns, high-value content, and sales tools, both physical and digital, that deliver growth
Identify customer problems that have an impact, problems which are urgent, pervasive, which people are willing to pay
Contribute to Ideation - Participate in P2P when needed and IRL (1-2 per year) process as appropriate, and conduct Customer Insight efforts (VOC collection) when needed to ensure the needs of the market are well understood.
SME Market - contribute to roadmap workshop and incubation workshop
Education and/or Work Experience Requirements:
7+ years’ experience in life sciences marketing, sales, and/or technical role
Minimum of Bachelor’s Degree in a Biological or Chemical Science; MS or PhD preferred; demonstrated experience in marketing, business administration, or related field
Broad understanding of mass spectrometry technology; technical competency in one or more specific mass spec application areas highly desired
Extensive knowledge of the life science research market, trends, and segments
Clear thinker with the ability to translate market knowledge into impactful and differentiating value propositions, aligned to target customer personas
Willingness to travel (internationally). Up to 30%
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.
Danaher Corporation and all Danaher Companies require all US and Puerto Rico employees to be vaccinated against COVID–19 as a condition of employment, subject to reasonable accommodation as required by law.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at email@example.com to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.
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