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Staples Senior Manager, Customer Marketing in Framingham, Massachusetts


Staples is business to business. You’re what binds us together.

What you’ll be doing:

The Senior Manager, Customer Marketing is responsible for developing and driving coordinated sales and marketing outreach strategies for the Staples Advantage business, specifically for buyers within key verticals. He or she will lead with customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including sales, email, digital media and site. The Senior Manager will work cross-functionally with multiple teams, including customer analytics, customer insights, merchandising, sales, creative agency, circulation, and vehicle owners.

Primary responsibilities:

  • Partner with merchandising, sales, and customer insights to develop a deep understanding of the identified vertical markets, including customer wants and needs, pain points, product offerings, and solutions.

  • Develop and implement lead generation activity to capture, nurture, and win new buyers within the identified vertical markets.

  • Define/execute coordinated sales and marketing strategies to grow share from active buyers

  • Review and evolve tactics based on areas of opportunity.

  • Partner with sales operations teams to activate seller actions in coordination with marketing efforts.

  • Prioritize initiatives based on business impact.

  • Partner with sales team to ensure sales tools are relevant and coordinated with other campaign messaging.

  • Create a pipeline of testing and learning, with clear goals and actions based on test results.

  • Oversee the tactical execution of plans, ensuring flawless execution.

  • Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.

  • Manage marketing budget for verticals marketing.

What you bring to the table:

  • Experienced, results-oriented, and customer-centric sales and marketing professional with the ability to drive strategy using customer insights and transactional data.

  • Demonstrated strategic thinking and creative problem-solving activities.

  • Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment.

  • Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly.

  • Excellent oral and written communication skills and strong interpersonal skills.

  • Strong analytical skills; able to articulate the most important business questions and develop recommendations and action plans based on data.

Qualifications :

What’s needed- Basic Qualifications

  • 6+ or more years of strategic planning and sales/marketing experience

What’s needed- Preferred Qualifications

  • Bachelor’s Degree preferably in Marketing or Communications

  • Previous experience in B2B sales and marketing

  • Previous experience with marketing based on vertical

We Offer:

  • Inclusive culture with associate-led Business Resource Groups and resources such as the Social Justice Resource Center

  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays), Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more !

Interested in joining the team? Check out our perks and benefits !

Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.