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TJX Senior Copywriter, TJ Maxx in Framingham, Massachusetts

Senior Copywriter, TJ Maxx

Brand: TJ Maxx

Location:

Framingham, MA, US

Employment Type: Full-Time

Employment Status: Regular

Functional Area: Marketing

Style is never in short supply at our more than 1,000 TJ Maxx stores. They all have different products, but the same commitment to the thrill of the find. From designers straight off the runway to statement jewelry, we offer exciting surprises that make the everyday a little more fun. Same with working here. Our environment is ever-changing, yet always encouraging. Each shift is a new opportunity to Discover Different.

Senior Copywriter, T.J.Maxx

The planned growth of TJX has created an opportunity for a T.J.Maxx Ecommerce Sr. Copywriter. This position supports T.J.Maxx, an off-price, multi-channel retailer of brand-name apparel and home fashion , footwear and beauty for all.

The Sr. Copywriter is responsible for developing innovative and strategically-driven creative concepts, and translating them into finished copy and creative content to achieve marketing objectives, and communicate the brand message in a uniquely fresh, memorable and persuasive way

Key Responsibilities

Content Development

  • Develop breakthrough, value-driven content and copy consistent with the T.J.Maxx brand strategy and in accordance with brand guidelines that drives traffic and transactions on our eCommerce site and stores while communicating T.J.Maxx differentiated multi-channel brand proposition

  • Work with Copy Manager to execute the brand tone across all creative applications, on the eCommerce site, and across all marketing channels including: video, email, digital marketing, site content, and copy for use in advertising and website pages

  • Leverage analytics and design understanding to rapidly concept and develop copy and content for digital channels

  • Execute specific creative requests received through creative briefings at a rapid pace to meet the heightened demands of an ever-growing, dynamic business

    Creative Project Management & Creative Expertise

  • Collaborate with copy manager, designers, digital channel stakeholders, brand and project management to effectively meet project objectives, schedules and deadlines

  • Monitor all materials through all stages of pre-production, production, post production

  • Demonstrate understanding of digital design principles

  • Take initiative to understand business needs and marketing requirements to devise strong copy

  • Receive constructive, business-driven feedback and adapt messaging accordingly & in a timely manner

    Required for Role

  • BA in Advertising, Communications or similar degree or equivalent experience

  • 5-7 years of related work experience in an e-commerce setting

  • Proven talent (portfolio showcasing examples of relevant assets)

  • Proven ability to work in all mediums, with a heavy concentration in e-commerce

  • Writes in a variety of styles, can adapt tone of voice

  • Thinks and articulates both verbally and visually when working with/without art directors

  • Proven ability to effectively present ideas to team, clients, and/or senior creative team

  • Intelligent thinking, strong organizational skills and accuracy

  • Experience developing web site content

  • Local travel required

At TJ Maxx there’s so much potential to discover something new. A new day means new merchandise, and a fresh chance to reinvent retail. Discover Different means that we want you to bring your whole self and your sense of style to work with you every day—just as Associates do throughout the entire TJX family, which includes Marshalls, HomeGoods, Sierra, and Homesense.

Discover Different also means we embrace each other’s differences and unique perspectives. We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Posting Notes: Framingham || MA

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