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Staples Senior Brand Manager, Private Brands (hybrid) in Framingham, Massachusetts

Staples is business to business.

Our merchandising team aims to deliver the best value and selection to our customers through products, services and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and solutions to market seamlessly. We’re inclusive, well-rounded professionals who have deep experience in buying, selling, negotiating, operations, design, innovation, finance and more.

Unleash your entrepreneurial spirit by bringing your ideas to life within the Private Brands Team. Our leading brands, along with our high-performing Staples business will provide you with countless opportunities to develop your skills and explore new paths. We are passionate about building the right solutions that enable our customers to work from anywhere most effectively.

What you’ll be doing:

We’re looking for a Senior Brand Strategist to join our entrepreneurial team of strategic, creative, self-starters as we build a best in class private brands business. As a critical team member, you will be responsible for building, leading, and executing a growth plan for our furniture brand – Union & Scale - one of Staples’ most strategic private brands.

As the Brand Strategist, you will:

  • Bring an expert-level fluency across strategic planning functions such as brand strategy, creative strategy, product marketing, innovation, content strategy, or digital strategy.

  • Develop a deep understanding of our brand health, consumer personas, mindsets, attitudes, values and behaviors across our private brands audiences and products

  • Integrate customer insights and relevant brand trends into our brand strategy and creative output

  • Influence and inspire the creative process by working well with creative teams

  • Ownership of developing the content strategy for Union & Scale

As the leader of Brand Governance, you will:

  • Own the brand architecture and maintain brand standards for Union & Scale.

  • Drive the creative briefing process for all design projects, ensuring that design deliverables meet requirements and objectives of each creative brief.

  • Support all creative requests related to product packaging and marketing, attending reviews to ensure creative remains on brand.

  • Ensure creative work [product, package, marketing] reflects the design principles and effectively aligns with the brand personality.

As the owner of the Innovation and Insights process, you will:

  • Advocate for the consumer through ownership of innovation strategy and pipeline creating forward-thinking successful concepts rooted in insights and business needs.

  • Lead findings that create actionable audience, market or white space opportunities that make significant business impact

  • Deliver a continuous flow of new products backed by customer insights that drive customer loyalty and EBITDA.

  • Partner with business leaders to drive innovation programs by gaining an understanding of their business and aligning on opportunities

  • Manage the customer insights investment including budget and on-going pipeline of research projects

What you bring to the table:

  • Developing new insights; questioning conventional approaches; encouraging new ideas; designing and implementing new solutions.

  • Applying knowledge of business and the marketplace to advance the organization’s goals

  • Building partnerships and working collaboratively with others to meet shared objectives

  • Seeing ahead to future possibilities and translating them into breakthrough strategies. Implementing plans consistent with the long-term interests of the organization in a changing environment

  • Using own understanding of competitors' offerings, market drivers and innovation trends to create and/or seize business opportunities

Qualifications :

What’s needed- Basic Qualifications

  • 8 years of relevant work experience with 5 years focused on strategic planning for an ecommerce business

  • Bachelor’s Degree or equivalent work experience

What’s needed- Preferred Qualifications

  • Master’s degree in business, marketing, or other relevant degree

  • Fluency with MS Word, Excel and PowerPoint

We Offer:

  • Relocation assistance is available for those who are relocating at the request and approval of the Company

  • Inclusive culture with associate-led Business Resource Groups and resources such as the Social Justice Resource Center

  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays), Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits (

Interested in joining the team? Check out our perks and benefits !

Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.