Staples Program Manager, Category Marketing in Framingham, Massachusetts
Description The role of the Marketing Program Manager is to plan and execute programs and initiatives in partnership with Merchandising, Sales, Store Operations. L&D, Segment Marketing and the internal Agency. These marketing activities influence our customers' perceptions and shopping behaviors in all channels: stores, online and C&E. Program Managers oversee the day-to-day planning and execution of marketing tactics and programs, developing plans and materials, communicating with business partners, resolving issues and reporting on results. Program Managers have the opportunity to independently manage projects while getting exposure to a variety of vehicles and functions within the Company.
Key Job Responsibilities:
Responsible for execution -- on strategy, on time and on budget
Project planning, understanding and developing timelines and budgets
STRATEGY AND PLANNING
Partner within and outside marketing to understand business needs
Develop and execute marketing plans and processes
CUSTOMER AND BUSINESS INTELLIGENCE
Evaluate data related to program and vehicle performance
Derive insights from research and analysisIntegrate customer insight into marketing plans and activities
Communicate and collaborate in all stages from planning to roll out to reporting
Write creative briefs for internal Agency, evaluate creative concepts
MBA Required (External candidates). preferred (internal)
4-6 years marketing, project or program management experience
Proactive, self-directed individual with proven ability to manage multiple projects, balancing strategy with day-to-day execution.
Ability to both influence and collaborate with others, adjusting quickly to changing priorities, aggressive timelines and multiple objectives.
Excellent written and oral communication skills.
Demonstrated analytical skills. May be responsible for obtaining data, running reports and making recommendations from analysis.
Demonstrated proficiency in MS Office applications, specifically MS Excel, PowerPoint, Word and Outlook. Access and design skills a plus.
Experience negotiating with/managing agencies and/or vendors a plus.
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
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