City of Framingham PIO/Webmaster in Framingham, Massachusetts
Position Purpose: Performs responsible professional work providing information on behalf of the City through various communication outlets to diverse audiences. Works with the Mayor on strategic communication initiatives for the City. Performs all other related work as required. Essential Functions: Directs the implementation of an integrated communications strategy for the City incorporating media broadcasts, written materials, social media trends and applications. Coordinates publicity for the Mayor by arranging press conferences, preparing, reviewing and evaluating press releases. Assists the Mayor in overseeing development and completion of professional communication materials such as annual reports, professional image brochures and progressive communication materials. Oversees the creation of in-depth multi-media productions to highlight the City?s services, activities and special promotions through website development, television and social media. Collaborates closely with the Director of Community and Economic Development on website content and design, social media outlets and other communication initiatives to enhance community and business relationships. Participates and plays an active role in all neighborhood and community meetings hosted by the Mayor. Acts as spokesperson for the City. Serves as the City?s Emergency Information/Communication Officer. Cultivates relationships and maintains contacts with external public relations representatives to foster a collaborative effort in promoting the City as a premier location to work live and play. Identifies City projects and programs for positive media coverage potential and facilitates deliberative strategies to promote these activities. Works with Division/Department Heads to develop methods of communication to be most effective with stakeholders. Build and foster long-term working relationships with various publics of importance including media, members of the community, public affairs offices and other organizations. Oversee day-to-day operations of specific year-round communications programs. Respond to media requests for information and facilitate media interviews with spokespeople, and other staff. Oversees development of news releases, news materials, and fact sheets. Develops talking points for Executive Speakers on behalf of City. Monitors and reviews departmental communications to external audiences to ensure that all departments are sending a consistent message to the targeted public. Works in partnership with the Human Resources Director on promoting the City as a leading employer through various outlets include website, social media, newsletters, employee testimonials, podcasts and special events. Creates/maintains web content for divisions/departments that do not have an individual available to enter web/social media updates. Integrates City website and offsite content (City Facebook page, Twitter feed, Socrata Open Data Service) to create a unified ?portal? for information access; creates and maintains Social Media Policy. Serves as the focal point for implementing new channels of communication, which involve new technology (mobile apps, RSS feeds, and podcasts) to communicate with citizens and officials. Maintains and creates content for subscriber list distribution (?Notify Me?). Participates in planning new web services developing standards and evaluating and implementing content management solutions. Interfaces with internal and external users including residents regarding new web services, requests/complaints. Works closely with the City Clerk, and other City Departments to streamline and automate posting materials. Trains departments on Civic Plus content entry. Performs similar or related work as required, directed or as situation dictates.