Staples Marketing Operations Specialist in Framingham, Massachusetts
Staples is business to business. You’re what binds us together.
Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
What you’ll be doing :
Build and execute Email campaigns using Marketo as the automation platform
Project manage email campaign execution, including schedule, deliverables, content, data, and reporting
Act as a subject matter expert to advise our marketing partners on best practices for campaign development
Recommend how data can be used to increase personalization and dynamic content into our email campaigns
Build out email nurture steams and trigger campaigns to increase automation
Work with business partner to ensure you have all program requirements and recommend logical and efficient solutions to execute their campaigns
Perform complete end-to-end testing or all projects to ensure flawless execution
Partner with Trade Show marketing team to capture show data and route leads to sales team and/or email streams
Execute A/B testing as needed; recommend best practices to set up and execute tests
Provide campaign reporting and ongoing monitoring
Troubleshoot technical issues as they arise
Educate partners on marketing automation best practices
Manage our technical vendors/consultants as needed
What you bring to the table :
Strong technical skills
Proven ability to learn new technology applications quickly
Excellent project management and organizational skills
Experience working with cross functional teams
What’s needed- Basic Qualifications
- 2+ years of experience years of marketing experience managing marketing-based email campaigns or Digital Marketing or Marketing Automation experience
What’s needed- Preferred Qualifications
Bachelor’s degree or equivalent work experience
We Offer :
Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits (https://careers.staples.com/Staples-Life/Benefits)
Interested in joining the team? Check out our perks and benefits !
Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
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