Philips Marketing Insights Analyst in Framingham, Massachusetts


Marketing insights Analyst

In this role, you have the opportunity to help our marketing teams learn how to develop better-performing campaigns, and help our channel managers understand whether their marketing investments have been successful. This role will also define a best practice marketing analytics approach, process and reporting to help re-position our marketing analytics capability.

You are responsible for

  • Analytics initiatives focused on all aspects of the customer lifecycle, including customer acquisition, optimizing contact strategies, promotional strategy, and building loyalty to drive long-term business growth.

  • Enhancing and simplifying reporting; both automated and ad hoc as needed.

  • Maintain and govern marketing analytics tooling, their connections and processes to ensure marketing effectiveness is accurately tracked, reported on and analyzed.

  • Accessing, analysing, and improving marketing data from a variety of analytic tools (Databases, CRM, Email, Website, etc.) in order to create customized reports and KPIs based on the needs of the business.

  • Managing and working on analytics audits and measurement frameworks to ensure all KPI's are tracking appropriately and that these KPI's ladder back up to business objectives.

  • Support the deployment & measure the success of media channels and campaign activities, working closely with media and channel managers

  • Drive the re-defining the current model where appropriate to accurately reflect the impact of channels in the marketing lifecycle across both B2C and B2B

  • Creating and presenting customized marketing performance wrap up reports. These reports will outline the key successes, areas for improvement, and strategic recommendations to be implemented moving forward.

  • Analytic Tools/ Data Sources of focus for the business include: Websites analytics (Adobe Analytics), Dashboard (Tableau), Sales Force, and email data.

  • Advising on, building, and maintaining complete documentation for all projects.

You are a part of

The Digital Marketing dept within Philips Lifeline- Aging and Caregiving division based in the Framingham, MA location.

To succeed in this role, you should have the following skills and experience

  • 4 years or more of experience in a Marketing Operations and insights or similar role

  • Must be able to demonstrate a track record of managing complex data sets & systems in a fast paced business

  • Experience bringing multiple data sources together that allow you to analyze and subsequently drive change

  • Ability to embrace change and have a level of comfort working in a frequently changing environment

  • Must have great communication skills allowing you to manage, influence and present to a variety of stakeholders

  • Hands-on experience manipulating large datasets using tools like SQL, Postrgres, Oracle, etc

  • You are experienced using Business Intelligence tools (Tableau, Qlik, Business Objects, or similar)

In return, we offer you the ability to work with the Philips, Aging and Caregiving marketing department providing support with your analytic skills.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at on our career website, where you can read stories from our employee blog at . Once there, you can also learn about our recruitment process at , or find answers to some of the frequently asked questions at .

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws. Philips is an equal employment opportunity and affirmative action employer Disability/Veteran.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.