Staples Manager, Email Marketing Operations in Framingham, Massachusetts
What you’ll be doing:
The Manager of Email Marketing Operations leads the operations & production for Staples.com daily promotional emails driving nearly $100MM in revenue reaching millions of customers. This position oversees daily email campaign production in all aspects, ensuring best-in-class project management, developing an efficient production process, and constantly innovating and optimizing – all the while focusing on flawless execution. This manager is responsible for partnering with Merchandising to let data drive the approach and combining that with click and open rates to drive sales and margin for Staples.com. This role requires strong project management skills, agility, and strong collaboration across Merchandising, the Creative agency, and our Retail business partners. We are seeking a proactive, organized, process-savvy leader for this role that can drive improved customer engagement and financial outcomes.
Staples.com recently launched an email platform (Optimove) that enables personalization. This is an exciting time to experiment with our new personalization capabilities to deliver the right message to the right customers at the right time.
What you bring to the table:
Manage and train one direct report and one contractor to ensure flawless project management & program execution, continuous improvements, and professional development
Review weekly offers submitted by Merchandising, use data from analytics team and apply the insights to determine email production elements
Continuous improve by assessing and auditing our current state email production process – look for efficiency gains and areas of automation and personalization opportunity
Communicate and manage business-critical email updates/changes
Review email performance metrics and uncover opportunities to improve customer engagement and financial results through promotions emails
Act as key stakeholder in email service provider relationship
Who you are:
A detail oriented and outcome focused professional looking to drive smart decisions to drive business
A collaborative leader that enjoys working in close partnership with others
Ready to bring innovative approaches to maximize the effectiveness of programs and teams
What’s needed- Basic Qualifications
6-8 years of work experience or equivalent
2-4 years of enterprise-level email experience with a proven track record in project managing multiple campaigns simultaneously
Experience managing direct reports & collaborating with cross functional partners
Hands-on experience executing marketing campaigns independently
What’s needed- Preferred Qualifications
Knowledge of email industry & best practices
Experience with Optimove’s email tools
Experience enabling email personalization
Understanding of relational databases and utilizing customer data in marketing campaigns
Interested in joining the team? Check out our perks and benefits !
Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
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