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Staples Manager, Digital Personalization Strategy in Framingham, Massachusetts

Staples is business to business. You’re what binds us together.

Our eCommerce team strives to showcase Staples’ value proposition and experience to customers through digital vehicles, including SEO, paid search, display affiliates, paid social media and more. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. Our team also ensures that our mobile and desktop websites and apps are easy to use, delivering the digital experience that our customers expect. At the same time, our teams focus on building and executing a strong innovation pipeline for the future. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment.

What you’ll be doing:

The role of the Manager, Digital Merchandising Strategy is to support the Digital Business team in delivering a best-in-class digital experience. The position will be responsible for developing and executing a user-friendly recommendations and personalization strategy throughout the customer onsite journey on Staples.com & Staples Advantage. This role will partner closely with the Digital CX and Site Merchandising teams, Product and SDS teams, and Analytics teams.

  • Work cross-functionally with other professionals such as Product Managers, Developers, Analytics and Merchants

  • Leverage analytics to understand customer behavior and impact to business

  • Coordinate with peers to drive cohesive strategy and execution

  • Responsible for delivering user-friendly web elements and improving on key pages throughout the purchase funnel across both Staples.com & Staples Advantage

  • Work cross-functionally to understand customer and business needs and align recommendations and personalization strategy accordingly

  • Ensure consistent, high-quality service by developing and maintaining dedicated, strong relationships with primary customers of the team

  • Pursue cutting edge strategies and partner with vendors as needed to maintain competitive landscape

  • Works directly with vendors, developers and product managers to maintain cutting edge product

  • Work to improve the team’s performance by pursuing opportunities for continuous learning/feedback

What you bring to the table:

  • Self-motivated, analytical and data driven decision maker

  • Exhibit a “can-do” approach

  • Contribute to a culture that is fun to work in and help build an open creative community

  • Critical thinker and problem-solving skills

  • Great interpersonal and communication skills

Qualifications :

What’s needed- Basic Qualifications

  • 7 years of experience within eCommerce, managing digital programs or digital merchandising

  • Strong understanding of P&L and levers to impact growth and profitability

  • Experience collaborating and planning with agile teams

  • Knowledge of browser troubleshooting and debugging practices and techniques

  • Knowledge of SEO principles

What’s needed- Preferred Qualifications

  • BA/BS in business, marketing or equivalent work experience

  • Experience with digital content management and AI tools

  • Use of development tools and knowledge of HTML, CSS, JavaScript, etc.

We Offer:

  • Inclusive culture with associate-led Business Resource Groups and resources such as the Social Justice Resource Center

  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays), Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits

Interested in joining the team? Check out our perks and benefits !

Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

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