TJX Loyalty Digital Marketing Manager in Framingham, Massachusetts
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Date:Mar 8, 2018
Location:Framingham, MA, US
Company:TJX Companies, Inc.
Success is always in style at TJX! Continue to explore career opportunities at TJX, a Fortune 100 company and the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. At TJX, we are proud that, for 40 years, we have been providing amazing value to our customers, but the merchandise we sell is just part of our story. We believe our Associates bring our business to life, and we aim to support you by making TJX a terrific place to work. We are committed to leveraging our differences, and believe that the diverse skills, experiences and background that you bring into the organization will help us continue to succeed.
Our retail chains include TJ Maxx, Marshalls, HomeGoods, Sierra Trading Post and Homesense, as well as tjmaxx.com and sierratradingpost.com in the U.S.; Winners, HomeSense and Marshalls in Canada; TK Maxx in the U.K., Ireland, Germany, Poland, Austria and the Netherlands, as well as Homesense and tkmaxx.com in the U.K.; and TK Maxx in Australia. With over $33 billion in sales, more than 3,800 stores, and 235,000 Associates in 2016, TJX is an exciting place to grow your career!
TheLoyalty Marketing Managerwill drive retail sales by strengthening relationships between TJX and its Loyalty customers. They will be responsible for working with a team to deliver a robust customer loyalty engagement program, campaigns and communications as it relates to TJX’s Loyalty customer segments and their behaviors. The ideal candidate will be responsible for collaborating with a team of brand managers, store operators, data & analytics and our bank partner to drive customer loyalty through a deep and timely understanding of customer behaviors, and for translating that into targeted marketing initiatives.
Grows active customers, spend, retention and share of wallet for the TJX Rewards® Loyalty program
Leverages program metrics, customer level data and consumer insights to monitor performance - proposing new opportunities within, drive decision making and have a keen eye on KPI performance
Manages TJX Rewards® program marketing execution - inclusive but not limited to email & digital communication, in-store signage & lifecycle marketing campaigns to drive incremental sales
Constantly explores new Loyalty opportunities to grow customer engagement - assesses the effectiveness of existing initiatives with recommending and designing new ones
Develops and executes cross-channel marketing strategies, managing internal and external partners throughout the business, including marketing, customer service, merchandising, payments, e-commerce and creative
Builds out the customer lifecycle and communication journey to drive enrollments in and increase engagement with the program
Builds test and learn strategies for program communication and engagement tactics
Develops strategic creative briefs and sees projects form kick-off to post-campaign measurement
Works closely across the organization to further educate partners and integrate Loyalty into the everyday business
Stays current on industry advancement within the Loyalty/CRM space and develops recommendations as needed
Oversees and manages the program budget with fine detail
Manages a team of 2 (or more) individuals
Bachelor's Degree in Business, Marketing, Advertising, or related field.
6-8 years of experience creating and optimizing customer communication strategies, with 4+ years of team management and development
Experience with loyalty programs
Experience with customer communications
Blend of strategic and strong executional skills required – must be detail oriented
Strong interpersonal skills
Ambitious go-getter with a high capacity to multi-task & prioritize
Team player who is collaborative
Ability to work with and diplomatically influence at all levels of the organization
New idea generator with a strong bias towards action
Strong creative eye with the ability to manage creative feedback by keeping the business and the program branding top of mind
Experience working in a multi-channel, multi-branded organization preferred
What's In It For You?
TJX has campuses conveniently located off the Mass Pike and Route 495. With us, you'll not only enjoy working for an industry leader, but we also strive to provide a competitive salary and benefits package.
TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
Posting Notes: Framingham || MA
Nearest Major Market:FraminghamNearest Secondary Market:BostonJob Segment:Bank, Banking, Merchandising, Marketing Manager, Marketing, Finance, Retail
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