Massachusetts Creative Jobs

The Director of Digital Analytics and Experimentation is responsible for developing and executing a comprehensive digital analytics strategy that transforms our current approach with a focus on report automation, insights vs. data extracts, and partnership with our Digital Data partners to advance data democratization. This role involves managing a team dedicated to digital performance analysis, digital marketing activity, retail media network KPIs, digital testing and measurement, and mastery of digital analytics platforms (Adobe Analytics, Google Analytics, etc.).

Key Responsibilities

• Lead the design, development, and implementation of a comprehensive digital analytics strategy.

• Enable analysis of performance across digital platforms, digital marketing campaigns, and customer journeys.

• Establish KPIs and metrics to measure the effectiveness of digital initiatives and their impact on business objectives and overall company strategy.

• Oversee the development of regular reports, dashboards, and presentations of key insights to executive leadership and key stakeholders.

• Communicate complex data analyses and insights in a clear and concise manner, with the ability to influence business decisions.

• Implement advanced analytics techniques (e.g., A/B testing, multivariate testing) to optimize digital marketing strategies.

• Present actionable insights to senior leadership, highlighting key trends, risks, opportunities, and trade-offs.

• Partner with Product and Engineering teams to optimize the collection, storage, and availability of digital performance data, ensuring data integrity and accuracy, and scalability.

• Collaborate with data governance teams to ensure compliance with regulatory standards and data privacy laws.

• Identify opportunities for automation and improved efficiency within digital analytics operations.

Education & Experience

Education Requirements:

• Bachelor’s Degree in Computer Science, Data Analytics, Business, or similar fields OR equivalent work experience.

Experience Requirements:

• 10+ years of experience in big brand and/or enterprise omnichannel retailers, sites with 300,000+ pages, eCommerce, mobile platforms, and extensive tagging/tracking knowledge of eCommerce analytics.

Basic Qualifications

• Expert level knowledge of eCommerce analytics (Performance Marketing, SEO, Mobile) reporting, concepts and programs; Adobe Analytics and Google Analytics 360 preferred.

• Experience with developing and managing an Experimentation program - A/B testing, multivariate testing, incrementality testing, etc.

• Advanced knowledge of data visualization platforms – Power BI, Tableau, Looker, etc.

• Extensive experience leading teams of differing skill levels and backgrounds; strong ability to mentor and develop talent.

• Exceptional organizational and time management skills and ability to balance multiple priorities.

• Strong communication skills, including interpersonal, reporting into senior leadership team, and formal presentation execution.

• B2B and B2C eCommerce experience.

• Working knowledge of project management software, such as Jira, Monday.com, Trello, etc.

• Familiarity with SAFe Agile development methodology.

Staples is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 for more information.