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Staples Director, Brand Creative, Product Brands in Framingham, Massachusetts

Staples is business to business. You’re what binds us together.

Unleash your entrepreneurial spirit by bringing your ideas to life within the Staples Private Brands Team. Our leading brands, along with our high-performing Staples business will provide you with countless opportunities to develop your skills and explore new paths. We are passionate about building the right solutions that enable our customers to work from anywhere most effectively. Our merchandising team aims to deliver the best value and selection to our customers through products, services and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and solutions to market seamlessly. We’re inclusive, well-rounded professionals who have deep experience in buying, selling, negotiating, operations, design, innovation, finance and more.

The Director, Brand Creative will oversee all creative design, packaging, and digital product visual and written content for Staples’ own brands/products. This position reports to the Vice President of Brand Strategy & Innovation as a key leader on the team, responsible for creative brand direction for all consumer touch points, including product packaging, digital content (visual & written), Marketing and Selling Materials. The Director, Brand Creative will lead a team of designers, project managers, agency partners, and work hand in hand in partnership and collaboration with the Brand Management team to ensure aligned, clear brand visual identity and guardrails are established and executed. This role will ensure high level of design, project output from the team and ensures brand standards and consistency throughout the organization. This position plays an instrumental role in managing a multimillion-dollar contract for product design, computer-generated imagery, copy writing, production, and pre-press.

What you’ll be doing :

Agency and P&L Management:

  • Works in partnership and collaboration with Brand Management teams in developing clear brand visual identity and brand guardrails for our portfolio of Own Brands.

  • Leads all packaging for all brands to ensure it is accurate and available for manufacturing and shipping on time to hit sales targets.

  • Leads development of all digital product visual and written content for e-commerce channels.

  • Establishes and maintains vendor and cross functional relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization's initiatives.

  • Manage and develop in-house Creative and Packaging team of 3+ direct reports.

  • Improve quality and efficiency of team by evaluating, re-designing, and implementing processes as needed while improving costs.

  • Manage own and team’s projects, working within budget and scheduling requirements

  • Review and approve art and copy developed by the team, ensuring deliverables effectively address established briefs, goals and fall within brand guardrails.

  • Develops and leads creative process flow across all departments.

  • Play integral role in management of external agencies; manage all business reviews and priorities.

  • Partner with cross functional departments, where relevant, to ensure content is designed to achieve varying objectives.

  • Where opportunity exists, proposes suggestions and concepts to save money in packaging to directly impact EBITDA targets.

Design & Art Direction

  • Oversee the conceptual and stylistic direction, design, branding, and the coordination of graphic designers, packaging managers, project managers, photographers and outside agencies.

  • Manage the artistic development of brand materials, digital content and packaging, including print, collateral, digital, label design, advertising, photo styling, etc.

  • Creates compelling visual imagery that directly relays compliant, key messages to customers and consumers on packaging and in brand guides.

  • Oversee brand guidelines and new brand visual identity projects / evolutions as needed in partnership and collaboration with Brand Management teams.

  • Partner with Brand Management and other key stakeholders to bring the brand vision and brand visual identity to life through all touch points internally and externally.

  • Maintains graphic consistency and quality across all deliverables.

  • Propose creative concepts and layouts for potential and new projects.

  • Support Creative strategy and materials for Trade Shows and Selling materials, as required.

  • Attend photo shoots and press checks to ensure that the products needed are obtained as needed.

What you bring to the table :

  • Excellent technical understanding of packaging print process including color management, pre-press, and material types.

  • A thorough understanding of design-related processes including photography, retouching, production, and printing.

  • Strong understanding of brand development and multi-channel retailer.

  • High level of design, creativity.

  • Excellent leadership and communication skills.

  • Exceptional time management, organizational and planning skills are needed to prioritize and coordinate multiple projects and deadlines.

  • Passionate about branding, storytelling, and producing content to drive client engagement.

  • Experience working with various, cross-functional, internal, and external groups to deliver meaningful results on time with limited direction in a fast-paced environment.

Qualifications :

What’s needed- Basic Qualifications :

  • 8+ years’ experience in creative/art direction and design/ packaging design or working at a CPG company managing a team

  • Expertise in Adobe Creative Suite, Illustrator, In Design and Photoshop and Microsoft office

What’s needed- Preferred Qualifications :

  • Bachelor’s Degree or equivalent work experience

We Offer :

  • Inclusive culture with associate-led Business Resource Groups

  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)

  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits (

Interested in joining the team? Check out our perks and benefits !

Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.