Staples Creative Director in Framingham, Massachusetts
The Creative Director is a key role within the newly formed Staples Creative Agency, responsible for lifting the brand and dramatically improving the communications effectiveness of Staples’ customer-facing communications with a heavy mix of digital, direct response and brand-building vehicles. The CD will play a key role in managing a team of creative professionals including art directors, designers and copywriters. This role requires hands-on delivery while lifting the creative standards and the efficiency of creative output.
The CD will report to the Chief Creative Officer and will work closely with the marketing teams to guarantee that the Staples brand purpose (“Helping the world work better”) is infused into every form of communication with strong calls to action. The CD is also tightly aligned to the merchandising, b2b and retail teams to ensure that he/she is knowledgeable about the range of Staples products and services available now and in the future. This includes staying on top of trends while evolving Staples’ voice and visual identity to be seen as a leader in key areas. Similarly, the CD will work closely with the staples.com and staplesadvantage.com user experience (UX) and technology groups to ensure that the ecommerce experience and platforms deliver on the brand’s promise and generate significant business growth through more relevant and engaging communications.
Manage a portfolio of communications assignments that differentiate the Staples brand and create higher levels of engagement, response and commerce
Oversee and manage in-house and external creative resources
Work closely with marketing on brand and marketing programs
Oversee key campaigns (e.g., Back-to-School, Holiday, Tax Season) to drive significant demand (site and store traffic and funnel filling for the b2b sales team), working with both in-house and external agency partners
Utilize data and insights to drive clear and succinct creative briefs with the best chance of driving customer behavior change increasing the active customer base and their value
Collaborate with the content and social team and external partners to develop long- and short-form stories/case studies (video and text based) and demonstrations of Staples’ expertise in helping our customer’s worlds work better leveraging Staples’ strengths in office products, break room, facilities, tech, print and marketing services and promo services
Support the sales force through the design and development of best-in-class sales enablement digital tools that enable them to facilitiate consultative selling 1:1 experiences
Develop new forms of creative storytelling utilizing emerging technologies (e.g., virtual reality, 360 videos)
Collaborate closely with UX and technology teams to deliver a best-in-class ecommerce experience (both desktop and mobile)
Collaborate with the marketing operations team to improve workflow and ensure work is produced on time, on budget, and with utmost efficiency
Ensure creative integrity and excellence in every asset produced
Work cross-functionally with other leaders in the organization to increase the level of creativity in Staples’ customer facing communications and to create energy/excitement for Staples’ as a world-class brand storytelling organization
10+ years of relevant professional experience working with Fortune 100 organization —both consumer and B2B – on the agency and client-side
Direct response and/or digital awards from creative that moves the revenue needle
BFA in Graphic/Communication Design
Expertise in Adobe CS and other applications for digital and print production
Extensive photography/video direction experience
Ability to effectively present and sell through creative to executive level audiences
Strong communication, writing, and collaboration skills
Experience leading creative work across a range of media channels
Impeccable design, typography and art direction skills
Strong project management, and leadership skills
Skilled in user interface design, user experience, information architecture and usability for ecommerce.
Holistic & strategic thinker who can keep their eye on the big picture even when focused on details
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.