Ameresco Content Marketing Specialist in Framingham, Massachusetts
Driven by a high-caliber workforce, Ameresco is a leading clean technology integrator and renewable asset developer, owner and operator. Our comprehensive services include energy efficiency, infrastructure upgrades, asset sustainability and renewable energy solutions throughout North America and Europe. Our renewable energy assets and customer projects have delivered a cumulative carbon offset equivalent to over 60 million metric tons of carbon dioxide since going public in 2010.
Grounded in our C.A.R.I.N.G. values (https://www.ameresco.com/company/mission-vision-and-values/) and guided by our Environmental, Social and Governance (http://www.ameresco.com/wp-content/uploads/2020/12/Ameresco-2020-ESG-Report-Doing-Well-by-Doing-Good.pdf) practices, we are proud of our engaging workplace with a host of competitive benefits and wellness programs. Our teams work collaboratively to deliver best-in-class solutions with a relentless focus on customer satisfaction. In pursuit of energizing a sustainable world, our people and purpose set Ameresco apart.
Help shape the future of energy by working for an award-winning team, honored to be recognized by agencies including Best and Brightest Companies to Work for in the Nation and Forbes for our company culture, industry leadership, and client projects. Ameresco is fueled by a dynamic team (https://www.ameresco.com/energy-careers-ameresco/) that embraces diversity, career development opportunities, and -- most importantly – employees driven by doing well by doing good.
Ameresco is currently looking for a talented marketing professional to join our Corporate Marketing team. As a new role on our team, the Content Marketing Specialist will be responsible for holistic development of Ameresco library of content in support of strategic marketing initiatives including campaigns, brand awareness, lead nurture, etc. This role will be responsible for brainstorming, interviewing, writing, copyediting, and creative formatting to scale
Ameresco’s market position and resources in the form of content across traditional and digital channels. The ideal candidate will be nimble and resourceful, with excellent time and project management skills within our fast-paced environment.
Drive lead generation, brand awareness, website traffic, accelerate funnel, and deliver tangible results through impactful content; Create engaging content that amplifies our brand, highlights our thought leadership, communicates the Ameresco story, and differentiates our offering;
Develop, manage, and execute a creative- and metrics-driven content marketing calendar; Collaborate cross-functionally with Corporate Marketing team members and other internal stakeholders to deliver content that supports strategic campaigns and integrated marketing program goals;
Produce clear and compelling content and marketing collateral in the form of case studies, webinars, solution sheets, ebooks, whitepapers, videos, blog posts, digital tools, infographics, social media communications, etc.
Own end-to-end production of content deliverables: brainstorming, interviewing internal/external stakeholders, copywriting, editing and review processes, creative design and formatting;
Ability to grasp complex topics and transform them into engaging content pieces for cross channel use;
Ensure that published content is polished, copy-edited, and reflective of our brand guidelines;
Manage content and creative for Ameresco social channels (LinkedIn and Twitter);
Support in the development of strategic documents and ad hoc marketing responsibilities;
Support corporate, functional, regional, business units and sales requests for marketing assistance and the related deliverables;
Represent Ameresco in a professional and ethical manner; and
Perform other duties as required
BA/BS degree in English, Journalism, Marketing, Business Administration, Communications or related field
3 plus years’ experience in public relations, corporate communications, content marketing, and/or relationship management. Skilled in creating, editing, and promoting written and visual content.
Business-to-business and Energy industry experience a plus.
Skilled copywriter with a track-record of producing content that sets brands apart, makes complex topics digestible, and nurtures leads to marketing qualified stage for sales.
Expert with Microsoft Office Suite (including Excel and PowerPoint). Proficiency with Adobe Creative Suite (particularly Illustrator, Photoshop and InDesign) and comparable graphic packages; Salesforce CRM; Hubspot marketing automation and email marketing software/ campaign tools.
Able to use templates and produce high quality marketing content, campaigns, as needed.
Channel-specific knowledge (i.e.: Events, memberships, social media, LinkedIn, web, blogging), a plus.
Excellent verbal, written, digital and interpersonal communication and presentation skills with an innate attention to detail.
Ability to manage multiple deadlines on numerous, concurrent projects; Track record of strong project management skills and practice.
Ability to work independently and cross functionally through team collaboration.
Proven and motivated self-starter who thrives on working in complex and challenging environments.
AMERESCO challenges the brightest, most talented and creative individuals in the industry by providing an environment that embraces initiative, diversity, and achievement along with comprehensive rewards, including people-oriented insurance, investment, and incentive plans.
Equal Opportunity/Affirmative Action Employer/Women/Minorities/Veteran/Disability.
Energy careers at Ameresco bring employees to the forefront of new energy technology with the backing of an experienced team of energy efficiency and renewable energy engineers and professionals. Ameresco is a recognized leader throughout North America and United Kingdom, delivering comprehensive renewable energy and energy efficiency services to public and private enterprises.
"Its inspiring to work on projects that are shaping the future of energy use and to be part of a team that has tremendous experience in renewable energy systems."
- Ameresco Employee