International Data Group Acquisition Marketing Coordinator in Framingham, Massachusetts
IDG’s Marketing team is growing! We are seeking an Acquisition Marketing Coordinator to join our team. IDG is the world’s leading technology media, data and marketing services company influencing the most powerful tech buyers in the world. For more than 50 years and with a footprint in 147 countries, IDG helps our customers make the smartest technology purchasing decisions.
Help execute and manage lead generation activities across multiple channels including IDG’s blog, IDG.com, paid social, display and email
Develop creative, content assets and landing pages in support of leads generation campaigns and execution when needed
Maintain content marketing plan and schedule, partnering closely with sales and marketing
Manage and convert leads in Salesforce
Work with the Acquisition Marketing Manager to track and analyze data
Determine lead generation campaign effectiveness
Track top KPIs: new leads, MQLs, pipeline, closed-won business
2-4 years of similar marketing experience
Experience with CRM (Salesforce.com) and Marketing Automation (HubSpot) required
Working understanding of demand funnel stages
Strong communication skills, copy writing required
Social media ad buying/placement a plus
Experience with account-based marketing strategy and tactics
Adobe Creative Cloud experience a plus
Please upload a formatted version of your resume and cover letter during the application process.
Unit: IDG - Marketing
Career Level: Experienced (Non-Manager)
External Company Name: International Data Group, Inc.
External Company URL: http://www.idg.com