Emerald 2021-1208 in Framingham, Massachusetts
Emerald is seeking a Web Editor to join our Connected Brands Group in Framingham, MA. The Web Editor will be responsible for digital media and social media oversight for the Commercial Integrator and My TechDecisions brands, with the goal of growing the brands and optimizing all content for maximum visibility.
The Web Editor for Commercial Integrator and My TechDecisions will manage the publication of content to both brand’s websites, and push that content out through various social media including Twitter, Facebook, LinkedIn, Instagram, etc. To effectively manage this role, the Web Editor should have a solid grasp of SEO principles and execution as well as experience working with multiple social media channels.
The Web Editor will also create content for each of the brands. The majority of content created for this position will be aimed at generating pageviews and prompting audience members to download content, register for webinars, view specific articles or videos, all while staying true to the brand’s voice and mission.
The Web Editor should be passionate about digital media and helping trade publications grow. They must be self-sufficient, extremely organized, and able to juggle multiple responsibilities based on different timelines. A passion for technology is a huge plus for this position to fully engage with the mission of our brands. We anticipate opportunities for this role to grow into other areas of our brand, including writing, video, podcasting, custom campaigns, and more.
Publish multiple articles per day written by our editorial team and optimize for SEO
Organize social media strategy for all content on each site, including customer campaigns, throughout content lifecycle
Create and send out multiple newsletters weekly
Create content aimed at generating pageviews and/or prompting audience to download or register for CI and TD content
Publish video content to YouTube and optimize for the platform
Bachelor’s degree in Marketing, Communications, or related field
1+ years’ experience in a comparable role (internships may be considered)
Significant understanding of SEO best practices
Excellent verbal and communications skills. An understanding of the English language and grammar is necessary for this position.
Ability to target language to specific audiences
Ability to handle a variety of tasks daily
Understanding of current, relevant social media platforms and how to grow a following
Experience with content management systems such as WordPress and marketing automation such as Marketing Cloud a plus
Experience with Adobe Suite, specifically Premiere and/or Photoshop, a plus
Passion for and understanding of the technology industry preferred
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com.
External Company URL: https://www.emeraldx.com/careers/
Street: 100 Crossing Blvd, Suite 310
Posting Title: Digital Editor