ENCORE BOSTON HARBOR Coordinator-Public Relations & Social Me in Everett, Massachusetts
The Encore Boston Harbor Coordinator Public Relations & Social Media will be responsible for ongoing coordination of content creation, workflow and deliverables within the Marketing Departing, reporting to the Director of Public Relations and Social Media. The Coordinator will play a key role in creating a social media presence for Encore Boston Harbor through the use of social media planning and analytic tools, social media posts and visual/written communications. The Coordinator will also assist with press materials and events. Responsibilities include, but are not limited to: content and materials creation; social media monitoring and reporting; maintaining processes and schedules; supporting department team members and maximizing opportunities for departmental success; maintaining all Encore Standards; and ensuring excellent guest and team member experience through the expression of the five-star Encore Brand at every guest touchpoint. Actively contributes to the departmental performance, and the accuracy, confidentiality, and thoroughness of departmental policies and procedures; records and reports. Verifies that all applicable internal policies, federal and state laws, rules, regulations and controls property wide are enforced within the department. Delivers and maintains a maximum level of property-wide service and satisfaction. Contributes to company-wide communication and best practices. Keeps informed of all new developments within the department. Manages multiple priorities simultaneously and meets deadlines, often in stressful and high-pressure situations. Must have the ability to promote positive, fair, and ethical relations with all team members, with all Encore contractors, and in all interactions within the Host and Surrounding Communities, as an ambassador of the Encore brand. Assists in the creation of organic social media campaigns that speak to specific strategic needs and help to generate brand awareness, resort revenue and guest engagement. Develops and manages the creation and implementation of social media posts; write and post content. Works with various departments to develop social media content. Monitors social media, replies to social media posts, blogs and other social content. Keeps track of developments to make the most of emerging technologies and other social advancements. Coordinates assigned public/media relations activities and communication efforts. Supports marketing, events and promotional activities. Will be required to obtain and maintain registration or a license issued by the Massachusetts Gaming Commission. Education and/or Experience: High school or equivalent degree required. Bachelor?s Degree in communications, marketing, public relations or a related field; or equivalent experience preferred. Minimum of 1 year prior public relations and social media marketing experience (including social media drafting, posting and monitoring; traditional marketing, public relations and media relations) preferred. Advanced use in Microsoft Office Suite, Adobe Acrobat, Adobe Reader, Social Media Manager Software Must possess outstanding organizational, interpersonal, and administrative skills, as well as excellent attention to detail. Experience with social media analytics tools and ability to interpret and report data. Photography skills preferred.