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Downeast Cider House VP, Marketing in East Boston, Massachusetts

VP, Marketing

Location of Role: East Boston, MA 

The Mission of the Role 

The marketing team creates new products and grows customer awareness (mental availability) through sampling, trade marketing, advertising, and owned premise operations. The VP of Marketing leads this team, overseeing strategy, planning and execution.

Job Responsibilities:

  • Manage the marketing team; hiring and developing the best talent.

  • Lead product strategy; products, packaging, and promotion.

  • Develop and execute the annual brand plan.

  • Grow our owned premise business profitably.

  • Collect and analyze appropriate data to ensure a consumer centric planning process.


  • 5+ years as a manager of people.

  • 7+ years FMCG marketing or strategy experience, showing role growth over time.

  • CPG sales leadership experience preferred.

    What we offer:

  • Unlimited paid time off

  • Paid holidays

  • 401k with 4% company match

  • Health & dental insurance

  • Company-provided short term disability insurance

  • Computer stipend

  • Company-wide celebrations, including a summer offsite and holiday party

  • Cider allowance (how big is your fridge?)

    About Downeast Cider

We aspire to build an enduring company with a world-class brand, known as an extraordinary place to work. It’s been 12 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we’ve gained 231 new teammates and 1.6 million cases of tasty drinks - with a growing assortment beyond cider - we remain 100% founder-owned. We’re a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like.

We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are

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