Downeast Cider House Field Marketing Director in East Boston, Massachusetts
Director of Field Marketing
As Downeast Cider’s first Director of Field Marketing, you will report to the VP of Marketing and soon lead a Field Marketing team towards achieving Downeast’s mission of becoming the #1 hard cider company in America. You will optimize Trade Marketing programs and POS tools to drive incremental sales in both On- and Off-Premise accounts. This means developing and executing a best-in-class sampling program in order to drive trial and awareness for Downeast’s growing beverage portfolio. (This role is expected to be hybrid: WFH + on-site at our Cider House in East Boston, MA.)
What You’ll Do:
Develop wholesaler-specific strategies, and plan and execute successful trade marketing programs to drive trial, awareness and incremental sales
Perform post-launch analysis of retailer programs. Analyze and report program results and learnings for future program optimization.
Collaborate cross-functionally across Marketing, Sales and Finance to ensure samplings are well executed and that we recapture dollars from wholesalers.
Lead strategy and oversee execution of national sampling program across both on and off-premise accounts
Manage 2 regional sampling managers, and oversee hiring for 100+ field sampling reps
Manage program budget and ensure that field sampling reps follow protocols and operate within budget guidelines
Who You Are:
5-8 years of Trade/Shopper Marketing or Sales Manager experience
Proven success in developing and executing trade/shopper programs for premium brands
Experience leading a national sampling program
Leadership oversight experience managing Field Associates
Experience working in a retail or consumer packaged goods environment
Proven track record of developing and utilizing cross-functional relationships across organization
Ability to hire, train, and develop associates to build an effective team
Excellent written, verbal and presentation skills
Bonus Points if you Have:
Bachelor’s Degree in Marketing or related field
Experience working in the alcohol industry
Proficient in G Suite
Don’t check all the boxes? We know there’s no such thing as a perfect candidate, so if this is a role you feel passionate about we encourage you to apply!
What We Offer:
Unlimited paid time off
401k with 4% company match
Health & dental insurance
Company-provided short term disability
Cider allowance (how big is your fridge?)
About Downeast Cider
We aspire to build an enduring company with a world-class brand, known as an extraordinary place to work. It’s been 12 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we’ve gained 120 new teammates and 1.3 million cases of tasty drinks - with a growing assortment beyond cider - we remain 100% founder-owned. We’re a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like.
We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are.
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